Just as a Formula 1 car needs to find the perfect harmony between the chassis, the body, and the engine, a website needs to find that same harmony between the theme, the content, and usability.
For the perfect ‘chassis’ we stripped out the old, slow theme and built a custom theme that was lean and mean, and took the blink of an eye to load.
By getting rid of a lot of unnecessary plugins, and swapping underperforming ones for alternatives we know and trust to be better, we got rid of a lot of the dead weight the site was carrying.
For example, adding the ‘Imagify’ plugin drastically reduces the file size of images, without compromising on quality, which gave a massive improvement to load speed as the website is quite image-heavy.
Other factors such as a poor choice of host and no CDN enabled were holding the site back.
By moving it to our trusted hosting provider, who provided a free CDN, the website moved further up the grid.
Over the period of a fortnight, we continued to make upgrades to the site, testing each one as we went to ensure we were moving closer and closer to the goal of having a site that looked amazing and loaded at the speed of light.
As the custom theme was rolled out of the showroom, final tests showed an A+ site score, and the client reported that not only were they getting more search traffic, but their bounce score dropped from 90-95% to 30-35% overnight!
ChillyBin’s expert development team delivered a custom, responsive, retina-ready, HTML5 WordPress child theme powered by the Beaver Builder Framework that meets current best practice web standards.
F1 Chronicle needed a website as fast as the cars at the pinnacle of motorsport.
The team at ChillyBin delivered a website that shot them from the back of the grid to the chequered flag in record time.