You know you need a blog. You know you need to make sure it’s full of engaging content that people actually want to read. And you know you need to get the attention of Google with catchy headlines so people can find your blog on the internet, but we’re not done yet.
You need to add links to each of your posts.
When we say links, we’re talking about linking to interior pages of your website as well as linking out to other sites. It may take a little extra time but it’s well worth it. Here’s why.
Links can drive traffic to older posts
If you’ve been on the web for a while, you are probably getting way more visitors now than you first started. Chances are, you’ve created some great content back then that visitors of your website now don’t know about.
By linking to previous articles, you can get visitors more involved in your website. Linking to older posts can help you keep the conversation going on already existing posts through fresh comments.
Links can help you recycle important keywords
You can only create so many articles with the same keyword phrase before your content becomes redundant and you lose the interest of your readers. But, that doesn’t mean continuing to use those keywords is a bad idea. You just must get creative and one way to do that is with linking.
Use a few different keywords in your article then link them back to older articles that utilize those words and phrases to give yourself a bit of an SEO boost.
Linking out can help you get links in
There’s no doubt that websites, especially popular ones, that link to your site is one of the best ways to drive traffic and boost your SEO ranking with search engines. There are many ways to do this, but the simplest and easiest way to get links into your website is to link out.
When you’re willing to link to other sites, it shows the global internet community that you’re part of the conversation. You’re not just a desert island that provides refuge for wandering internet users. Quality websites that care about SEO strategies will notice that you’ve linked to their site and they may link back to yours. They may even ask you about your services!
Linking shows readers you know what you’re talking about
Anyone can write a few words and slap them on the internet. That’s why there’s a lot of crumby content on the web. How can you tell the difference between meaningful content and garbage? You guessed it. Links!
Any blogger who takes the time to link to older articles shows visitors they appreciate making their content easier to read and understand while linking to other websites positions yourself as an educated authority. Because linking is such a good sign of a great article, search engines even look at who you link to. The anti-trust rank is one, but others are also being used to determine the quality of the links you use. Spammy links or no links at all will lower your SEO ranking, while quality links will boost it.
A word of caution
Links are great but too many can be a bad thing so keep things simple by using links thoughtfully.
If you’re feeling a bit overwhelmed, we can help. Contact Chillybin and we can help you create linked content that gets noticed.