We often read the term “full-service digital marketing agency” without any context of what that means when researching a marketing agency. What services are they offering, and what is included in “full service”? Below we are going to talk about what a full-service digital marketing agency means, why a full-service digital marketing agency is needed, and the services they should offer to help you better understand what to look for and why.
A full-service digital marketing agency means a marketing agency can provide a variety of marketing services for your business all under one roof. If you’re researching marketing agencies and find one that only develops websites or only creates brands, that means that agency has a niche but is not full-service. A full-service digital marketing agency will offer services for every step of your business growth that is still quality service but in a timely manner. By offering a full range of products, you can continue working with the same company you trust, and building your marketing through one channel instead of multiple channels, and causing possible communication issues or delays due to one company trying to relate a change or issue to another company.
Hiring a full-service digital marketing agency may not seem incredibly important, but we’ve all heard the expression, “Too many cooks in the kitchen.” Every marketing agency has its own way of doing things, so the more opinions and processes you have working on your marketing, the more opportunity there is for issues to arise. These issues could include communication between the agencies, project delays across the board because one marketing agency is waiting on another, a difference of opinions on how something should be done, and more. Keeping everything within one agency allows that agency to use their systems and processes to provide the best service they can to help you get your business out there and in front of your target audience.
A digital marketing agency will have either a small or large variety of services they offer their clients. Some marketing agencies niche down to just a couple services while others have a whole menu with processes in place for full-service digital marketing. So what services should you be looking for when researching marketing agencies?
While you may not need all of these services at the time you are looking for a digital marketing agency, as your business grows, so will your marketing needs. Being able to keep everything under one roof will keep your brand similar, your updates and changes easier, and your communication simpler. It will also help if you decide you want to try a new marketing strategy or need new branded materials. Your digital marketing agency already has what they need, and you already have a trusted relationship with them to get the job done right.
At ChillyBin, we are a full-service digital marketing agency that can help get your business in front of your target audience through strategies, an incredible website, proper branding, and more. Our team can create a marketing strategy through analytics and data to create the right digital marketing for your business. You can work with one agency for all of your needs as we build a relationship on trust and quality services. Let ChillyBin be your one-stop shop for all of your digital marketing needs. Contact our office today to get started.
We work with clients to create a clear path to drive business growth. To get a better understanding of whether we’re a good fit, we offer a 30-minute obligation-free consultation. Jot down your project details below, and we’ll be in touch.