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Lets face it, anyone serious about blogging or creating a web presence for themselves has probably heard of a platform the technology world likes to call WordPress. This popular and sophisticated content management system makes it easy for the average Joe to get a website up and running in a matter of minutes. WordPress by itself is great, but only when you add the Genesis Framework on top, can it be called truly amazing. We’ll take a look at what the Genesis Framework is, what it has to offer, and how your website can benefit from this robust theme framework.
What is a WordPress Theme Framework?
In a nutshell, WordPress has what they like to call Theme Frameworks. These frameworks are powerful and robust themes which sit on top of a normal WordPress install, making it easy for developers to create and deploy new WordPress themes on the fly. Theme Frameworks share a type of parent/child relationship, allowing easy updates to your themes, without having to lose the customisation and styles that your website currently has. This gives developers the power to make changes to the child theme, without messing with the core framework.
In this case, the Genesis Framework is the parent theme that sits on top of your typical WordPress installation. Whenever there is an update available, or you need to make a change to the look of your website, all you have to do is make a few changes to the child theme and you’re good to go. It’s pretty easy to see why this is attractive to developers and WordPress users in general. It saves time, keeps things organised, and helps to ensure you don’t break the website by messing with the core components.
Update Your Website with Confidence
More often than not, website owners face the dilemma of whether to upgrade their website to the latest and greatest version of WordPress, or risk the possibility of having the upgrade break compatibility of their themes. This has been a problem many of us have faced from time to time. On one hand, upgrading means that your site stays safe and secure. You’re also rewarded with the latest and greatest features that WordPress has to offer.
Of course on the other hand, if you don’t upgrade, you risk leaving your website open to the vulnerabilities which the new updates likely fixed. One of the great things about the Genesis Framework, is that it makes this old dilemma a non issue. Since Genesis works on the parent theme and child theme structure, users can easily (and safely) upgrade their install with one click of a button. Even better, is that Genesis has the capability to update by itself, giving users the option to set it, then forget it.
Won’t Break the Bank
Unlike other theme frameworks that charge customers an arm and a leg for customer support and licensing fees, with the Genesis Framework once you buy a theme, you’re set for life. The guys over at StudioPress have done a remarkable job at providing an amazing product, at an affordable price. The Genesis Framework is included with the purchase of any child theme you choose to buy. Even if you aren’t interested in any child themes, since Genesis is always bundled, you automatically get a child theme anyway, providing more bang for your buck.
If that’s not enough to entice you, one of the great things about the Genesis Framework, is the large community behind it. If you have a question or need assistance with the framework, the guys at StudioPress work hard to make sure you’re happy, providing customers with an unrivaled customer service experience. Even better than that is that when you become a member of the Genesis community, you literally have thousands of experts and fellow Genesis users from the main user forum at your fingertips, giving you that extra level of support when you need it.
SEO Like a PRO
Building a website is one thing, but getting it in the hands of search engines is a whole other ballpark. The developers at StudioPress kept this in mind when planning development of this amazing framework. Built from the ground up with ease of use, security, and SEO in mind, Genesis takes all the hard work out of SEO, giving users a great deal of breathing room.
With the launch of Genesis 2.0 the framework now supports HTML5 natively, helping your website soar higher in Google search rankings. Search engines love well written code, especially Google. HTML5 allows web crawlers to intelligently find sections of your website, and make sense of your layouts, which ultimately helps boost rankings the cleaner the code is. With every new child theme from StudioPress built with the latest HTML5 features and customisations, your websites will perform faster while at the same time, provide search engines with everything they need to work their magic.
Show Your Website Some Love
We use the Genesis Framework on all our WordPress projects, giving clients the confidence they need to update and manage their websites with ease. This allows us to make sure clients can keep their websites up to date, and also know that their site will stay secure for the long haul. Being Singapore’s leading provider of custom WordPress web design and development solutions, we owe it to our clients to use the latest and greatest technologies available. We recommend the Genesis Framework only to those serious about making their website shine.