SEO, YouTube and the Seen Future
Watch out! Have you ever been in a car next to a friend who nearly got the both of you into an accident? If only you had some form of third party assistance. Well, Volkswagen has it. And it’s called Side Assist. But that isn’t what we’d like to get at today. We’d like to focus on something more amazing; how they’ve marketed it within the online space.
Speaking about family connections, by now, you would already know that Google and YouTube have moved in together. And suffice to say, Volkswagen ran a campaign across both web platforms. If you watch the video below, you’ll be taken aback by its creative use of “future” frames along the YouTube timeline to communicate how Side Assist can actually predict potential accidents before they occur.
Volkswagen and Their Stroke of Genius
Honestly, who would have thought to use this timeline feature in that manner? Makes you wonder whether even the common buttons you see on websites could be utilised for any web guerrilla marketing gain. Let’s move on anyhow. Back to the stroke of YouTube genius, the question we should all ask ourselves is how to direct traffic there. That’s where the Google-YouTube marriage comes into play. With some very powerful Search Engine Optimisation (SEO) on targeting Google images, five different URLs were optimised for the keyword phrase ‘ultimate business car’ to position their chosen images along the top row of Google’s image results.. Just when we thought we knew all the hidden nuances of marketing in the online world… NOT!
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