We debated whether to write a blog post about this for the last few weeks. We know your inbox and social media feeds are already full of plenty of content about working from home, and it seems every company has their own email blast about the best tools to use… but we’ve decided to reach out to you anyway, because we might be able to help given the new Circuit Breaker measures that have been put in place by the Singapore government.
This global pandemic and the economic downturn have affected all of our clients in different ways, and every region has been different. New Zealand have closed down restaurants completely, while in Singapore and Australia they remain open for takeaway and deliveries, and each state in the US seems to be handling things very differently.
It’s easy to feel stressed and overwhelmed when thinking about the next steps for your business, especially if you had previously relied on getting people into your place of business or meeting face to face. Over the past few weeks, we’ve been working with a number of restaurants, coaches, psychologists and fitness trainers in order to help them transition their business online.
We have definitely been impacted, and we wanted to share some ideas as to how you can easily update your website to inform clients and customers about what your business is doing to comply with enforced closures or social distancing.
- Consider adding an announcement to your WordPress website to inform your clients of closures or alternative ways to get in touch with you. We’re currently adding announcement bars to sites free of charge for our clients, so please get in touch if you’d like our help.
- Add a promo pop-up message which appears when someone lands on your website to inform them of any special promotions you’re running or to make your contact details more prominent. If you’d like our help with this, we’re implementing pop-ups free of charge for our clients. We just need for you to send us the copy you’d like us to use and we can implement this for you.
- Transform your website into an e-commerce site or allow clients to book online. You can consider doing this even if you’re a service business, to allow clients to book virtual sessions with you via Zoom, this can easily be done with a free service like Calendly.
It’s important to keep in mind that times are tough and that every small business and large MNC is feeling the effects and impact of COVID-19. We also know that there are some smart businesses out there that are making hay while the sun shines, we’ve got to see this as an opportunity to pivot, communicate, and get results.
Your clients and customers are also in their homes, spending more time online and looking to be entertained and also worrying about their own businesses. And yes, we know that budgets are slashed, so we’re here to make ourselves available for small businesses in need. We want to make sure you’re in a position to succeed once you come out the other side.
A Quick Case Study
On March 26th when Singapore closed restaurants with the Circuit Breaker, one of our clients had to quickly change, and fast. They had initially opened up to self-collection from the restaurants in the CBD and Mohd Sultan areas offering a smaller menu ordered. They had also considered one of the delivery partners, but their fees at nearly 40% were simply too high, It was time to change – and fast.
Within 48 hours, ChillyBin were able to create a new delivery platform on a new subdomain which allowed customers to browse their menu, add the products to the cart and choose a time and date for their food to be delivered, either today or in the future. The restaurants were able to cut down on fees by absorbing the delivery costs over a certain price and rely on their own team of staff to deliver the food to customers, which meant they were able to cut out the 40% fees that other platforms were intent on charging.
We duplicated this to their 2nd restaurant quickly afterwards and the results have been astounding, quickly selling out of a number of menu items, and having the ability to add new products, categories and variations themselves through the WooCommerce admin. With around 200 orders in the past 10 days, they have been able to reach their loyal customers as well as reach out to a whole new set of customers through this platform, and keep their staff and business operational throughout this difficult time.
We Can Help You!
If you have any questions at all about how your website or any technologies can support your business’s pivot or response, we’d love to help. Shaan has opened up sometime in his calendar over the next few weeks for a no-obligation chat for anyone looking for advice on how to move their business forward.