Trent Port Services had an old website that needed to be updated to create a better user experience for visitors, to help them meet their objective of expanding globally and becoming the ‘go-to’ port services company in Singapore.
Where Trent Port Services differ from their competitors is in their holistic approach to ports, and in their desire to build long-term relationships that benefit their clients, rather than one-off transactions for the sake of selling.
Trent Port Services have several key values that they wanted to be reflected in their website:
- Their port knowledge
- Their port experience
- Their extensive network that can get things done
- Their strong partnership values, that go above and beyond just paper-based contracts
- Their ability to bring real and demonstrable value to many aspects of port life
This meant building a site that instantly built trust was crucial, as it would be a key pillar in helping Trent Port Services to achieve their goal of growing internationally while attracting clients that share the same values.