Purple Sneakers

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Purple Sneakers<

Overview

Purple Sneakers has been working with ChillyBin for a number of years, working together to develop websites for both their blog, artists & DJs. As part of a rebranding effort we worked together to design and develop their new website utilising their existing WordPress CMS. The initial brief was to let the content speak and to be showcased throughout the site, to fully integrate with their Facebook and Twitter feeds and to give their visitors the ability to comment and share their content across the largest social networking platforms.

As their staff were already familiar with the WordPress CMS we started with a fresh install and some fancy .htaccess apache work to redirect all their old traffic to the new website. We also worked hard to decrease their server load and to utilise the new features that WordPress 3.1+ presented on top of the Genesis Framework by StudioPress. Creative direction was taken from a number of Skype conversations with their team in Sydney and it was our job to make that vision realised online. There was an emphasis on customisability so the homepage was redesigned with multiple areas so the Purple Sneakers could easily choose and manage the required content for each specific section, especially to highlight their weekly events around the country.

Purple Sneakers is Australia’s biggest indie community brings you parties, news, culture, free MP3s, music videos and competitions.

Role: Web Design & Development (Photoshop, WordPress, PHP, XHTML, CSS, & jQuery)
URL: www.purplesneakers.com.au

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