Mumford and Sons General Store

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Mumford and Sons General Store<


ChillyBin was contracted by Dew Process to develop the online presence for the Mumford and Sons General Store in Sydney to celebrate the release of Mumford & Sons sophomore album release for ‘Babel’.

The website for the Mumford and Sons General Store was built using HTML5 with the Bootstrap Framework. The design was inspired by trends in parallax while keeping the design consistent for mobile, tablet and desktop browsers, so as a result the site is fully responsive. We integrated with the Instagram API to allow for all images tagged with the #MandSGeneralStore hash-tag to appear throughout the website. The main goal of the website was to provide an online calendar and updates for all the events being held every day at the Mumford and Sons General Store and to provide visitors with an easy way to add that information to their calendars, through iCal & Facebook. Alongside the calendar listings, we provided the ability to share each of the events and their details on popular social networking websites, and through email. We integrated YouTube videos as well as links to pre-order and purchase ‘Babe’ which is released on the 21st of September throughout Australia.

As the highly anticipated release of second album “Babel” creeps closer, there is something very special in the works for Sydney fans: the Mumford & Sons General Store – a little nook that has been created to escape from the dusty streets of central Sydney and relish in all things Mumford & Sons.

By day, it will be a space to put your feet up, receive a FREE Grinders coffee and best of all, hear the new Mumford & Sons album “Babel” ahead of its September 21st release. By night, the General Store will transform into the M&S Saloon; a new local haunt for the most dapper of Sydney’s ladies and gentlemen. The evenings will be scattered with Whisky flights from ARDBEG Single Malt Scotch Whisky, live music from the band’s favourite locals and screenings of the band’s film “Big Easy Express”.

Join us in celebrating the release of this very anticipated new album!

Role: Web Design & Development (Photoshop, PHP, HTML5 & CSS3 & jQuery)

The Solution

Mumford & Sons General Store, Australia

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