Daily Gloss

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Daily Gloss<


Daily Gloss required our services to redevelop their existing website and migrate content management systems. Daily Gloss had been running on dotnetnuke and they wanted to make the switch to WordPress and along the way integrate a new photo gallery and tougher security features. The brief outlined an emphasis making the site design clean and functional, but also making the CMS a place their editors felt comfortable.

The website was designed by ChillyBin and developed for the WordPress content management system utilising the Genesis Framework by StudioPress and offers all content to be easily updatable by staff. Creative direction was taken from their existing website, with slight modifications to bring the design a fresh look. There was an emphasis on customisability so the homepage was redesigned with multiple widget areas so Daily Gloss could easily choose and manage the required content for each specific section. The design was kept simple to clearly highlight the content, with a few new enhancements for the latest list of website browsers.

As well as links to Twitter, & Facebook, & email marketing integration with MailChimp, ChillyBin provided expertise and knowledge in online marketing, best practice & web consultancy. We have also integrated their customer/consumer relationship management system alongside a freshly designed email marketing newsletter with an easy to use sign-up throughout the website. Our consultancy also involved a switch of web hosting provider as their current host was unable to handle the WordPress installation.

For decades magazines have told us what is in, what is sexy and who to buy. Few if any have provided direction for fashion in the REAL WORLD. After many years of flipping through these magazines in frustration, a group of women from the competitive corporate worlds of Finance, Fashion and Media decided enough was enough. Believing in their own style sensibilities, they launched Daily Gloss.

Role: Web Design & Development (Photoshop, WordPress, XHTML & CSS, & jQuery)
URL: www.dailygloss.com

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