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Even if it takes a little extra time, attention, and a little money, it is extremely important to create an email list. It will ultimately help you sell more of your products or services. As a matter of fact, 66 percent of consumers have reported making an online purchase because of an email in their inbox. That’s additional income you can tap into quickly and easily, if only you could get started! If you’re ready to grow your business with email marketing but you aren’t sure where to begin, just keep reading. We’ll help you with all the basics.
Find a Reputable Email Marketing Service Provider
Before you do anything else, you need to find an email service provider (ESP) that will work for you and your business. MailChimp is a popular option especially if there’s an e-commerce side to your website but there are many other options as well.
Think about what you want your ESP to provide then take a little time to research at least a few different options. They all have something slightly different to offer. Finding the right one the first time around will save you from spending extra time bouncing back and forth between providers in an attempt to find one that works the best.
Create a Signup Form
There has to be a way for people to sign up for your email list and the signup form is the way to do it. A lot goes into creating a signup form. You have to think about your design, your message, and whether you want to use a landing page.
No matter how you decide to go about it, you should make sure that the signup form is displayed clearly all over your website. When it comes to social media, your goal should be to get friends and followers to sign up for this list. If you’re still having trouble getting subscribers, consider offering an incentive like a coupon.
Arguably, the most difficult aspect of an email marketing campaign is actually writing the emails. There are many different kinds of email messages that all have different purposes. They include:
- Confirmation message
- Welcome email
- Broadcast that announces a special deal or a new blog article
- Follow-up series, or auto responders
The main goal of creating these emails is to provide value to your readers. They will only continue to receive and read your emails if they truly provide content worth reading.
Having trouble thinking of topics to write about? Here are a few ideas:
- News in your industry
- Customer spotlight
- Company history
- Special events
- Featured blog content
You also need to consider the design of each email and the days and times certain emails should be sent. If you’d rather focus on the day-to-day operations of your business, then leave the email marketing to us. Reach out to ChillyBin to learn more about how we can help you create an effective email marketing campaign that will help you grow your business.