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So you’ve just launched a new website and you’re super excited about it. Everything is falling into place, and you’ve already written a few articles to get things rolling. However the site isn’t really bringing in much traffic at all, and none of your articles have any comments whatsoever. Your website has no traffic!
The lack of traffic is making you a bit nervous, but you decide to give it some time. After all, it’s a new site, so it probably just takes a little time to get exposure right? Heh, yeah lets go with that. Eventually you finally realise, that after writing twenty articles and barely getting any traffic at all, something very wrong is going on.
Why isn’t your website getting any traffic? Well there could be many reasons, but we’ll go over some of the most typical reasons, and what you can do to fix things.
Your Content Isn’t that Great
A few years ago, bloggers could get away with digital murder… Ok I’m exaggerating but still. When it came to writing content for websites, quality of content didn’t matter as much. If you could get a ton of backlinks to your site, you would rank no matter what.
Search engines are a lot smarter now. They know good content when they see it, and can smell bad content a mile away. If your blog is poorly written, doesn’t have enough content, or isn’t original, search engines will rank you lower for that.
Google is all about creating an amazing search experience for their users. They will only rank websites that offer actual value to readers. If you’re writing low quality articles that no one is linking to, just to make a buck, don’t expect an influx of readers on your site.
Your Website Is User UnFriendly
Having great content is one of the best ways to drive traffic to your website. If you’re able to provide great content on a regular basis and you’re targeting the right keywords, theres no reason you can’t have lots of traffic.
Having all those things will put you on the path to success, however if you’re doing everything right, but your site is slow, poorly designed, and complicated for users to navigate, all your efforts will be in vain. You have to look at your websites through the eyes of your viewers. Is it easy to navigate your site? Can you find what you’re looking for quickly? Look for those factors to help improve your site.
Too Many Ads
There is nothing wrong with having ads on a website. Some bloggers create entire websites with the sole purpose of monetizing it via Google Adsense and affiliate marketing. Ads are a great way to generate a passive income and make some extra cash on the side. Some even making a living off of it.
However more doesn’t always mean better. Ads are great when used appropriately, but when ads get in the way of a user finding what they are looking for, they are going to start looking elsewhere.
No one wants to be bombarded with ads all the time. Not only that, a lot of ads will slow down your websites if they are loaded from external sources. Excessive ads lowers the overall quality and perception of a website, causing potential viewers to head for the hills.
You’re Not Targeting Keywords
Having a popular blog isn’t about who can write the most articles. You could write one hundred articles and not see one ounce of traffic. One of the most important factors that determine whether or not people visit your site, is if you’re targeting the right keywords. What do we mean by this? You need to write articles based on what people are searching for.
When you know what keywords people are typing into search engines, only then will your site start getting more traffic. If people are searching for something like “buy cheap domain names”, but you write a post titled “save money on domains”, well while your article is still relevant to the topic at hand, they aren’t going to see your website in their search results for their keywords.
If however you know that people are searching for “buy cheap domain names”, you can write the same exact article and simply use the title “Top three places to buy cheap domain names”, and your site will show up in the search results for those keywords. It’s as simple as that. Using keyword research is vital in growing your audience. It can also mean the difference between no traffic, and a thriving blog.
You’re Not Getting Indexed, So, Your Website Has No Traffic
If you’ve created a website that seems to not be getting an ounce of traffic, well it could be that something is stopping search engines from being able to index your site. This has got to be one of the biggest yet most simple to fix issues for websites not getting any traffic. If search engines can’t see your site, well they can’t index it. As you might have guessed, if they can’t index it, then your site will not show up in search engine results pages (SERPs for short).
If your website is powered by WordPress, solving this issue is a piece of cake. WordPress comes built in with an option to block search engines from indexing your site. Chances are, if search engines are having trouble indexing your site, it has to do with a misconfiguration of this option. By simply logging in to your site’s backend and going into the reading section of your settings, you can enable search engine visibility to solve this issue.
There could be numerous reasons that a website is failing to bring in any traffic. We’ve simply tried to list for you the most common reasons why this typically happens. If you’re following all the above advice but still can’t seem to bring in traffic, feel free to get in touch with ChillyBin. Our team of experts can work with you in figuring out what’s wrong, and how to fix it.