ChillyBin WordPress Web Design Singapore https://www.chillybin.com.sg ChillyBin WordPress Web Design Singapore specialise in website design & development, wordpress, online marketing & consultancy. Wed, 28 Sep 2016 08:00:25 +0000 en-AU hourly 1 https://wordpress.org/?v=4.6.1 4 Easy Ways to Enhance the Customer Service Experience on Your Website https://www.chillybin.com.sg/easy-ways-enhance-customer-service-experience-website/ https://www.chillybin.com.sg/easy-ways-enhance-customer-service-experience-website/#respond Wed, 28 Sep 2016 08:00:25 +0000 https://www.chillybin.com.sg/?p=17558 riftWhy Customer Service Experience is Important for Your Website Did you know consumers are willing to spend about 13 percent more with a business that offers outstanding customer service? Unfortunately, those same consumers often feel like their customer service needs aren’t met. If you’ve been spending next to no time considering your customer service experience... Read more

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4 Easy Ways to Enhance the Customer Service Experience on Your Website

riftWhy Customer Service Experience is Important for Your Website

Did you know consumers are willing to spend about 13 percent more with a business that offers outstanding customer service? Unfortunately, those same consumers often feel like their customer service needs aren’t met. If you’ve been spending next to no time considering your customer service experience because you’ve been too busy worrying about other aspects of your business, it’s time to change your strategy. An enhanced customer experience on your website will ultimately result in more revenue.

1. Add a Contact Form

Making it easy for users to contact you is one of the best ways to enhance your customers’ experience on your website and there’s no easier way to do it than by adding a contact form. A contact form allows a visitor to take immediate action. There’s no need to dial a number on a phone or look up an email address. You’ll likely get a lot more visitors who are willing to contact you by providing this easy and simple feature.

The question is, where do you put that contact form? Make sure there’s a contact form on your contact page. You can also sprinkle it throughout your site. Consider placing custom forms on product pages and even the bottom of your home page.

2. Enable an Online Chat Feature

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An online form is a great way to get consumers to contact you but not everyone wants to wait for a response. There are likely quite a few people who would greatly appreciate an online chat feature. Drift is a popular platform that is able to add a mobile-friendly chat feature to your website (it’s what we use on our website). If you aren’t near your computer, it will even send you an email so you can respond at a later time, or integrate with other services like Slack.

3. Use a Help Desk for Shared Email

It isn’t uncommon for small and even medium-sized businesses to utilise a shared email, but knowing who did what with which email can be a real challenge. Using a help desk can solve quite a few shared email problems.

A help desk can enable you to see who is currently viewing an email, who has responded to which email, and you can even assign certain emails to certain employees. Help Scout is a popular option, if you’re ready to get started, because it is free. We here at ChillyBin use Zendesk because it integrates with other services really well.

4. Give Customers a Way to Provide You with Direct Feedback

Showing your customers that you’re interested in their feedback can greatly enhance the customer experience. Even if they don’t leave any feedback, knowing that you care is enough to keep them coming back for more. Send an email, place a call, or ask customers to complete a brief survey after a customer service call.

Providing the opportunity for immediate direct feedback is also a great way to get ahead of possible negative reviews. If a customer has the ability to complain about your survey, they are less likely to do it on social media or a popular review site.

Are you looking for even more ways to enhance your customer service experience? Turn to the experts at ChillyBin. We can help you set up the perfect customer-friendly website.

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What They Don’t Tell You about Launching a New Website https://www.chillybin.com.sg/dont-tell-launching-new-website/ https://www.chillybin.com.sg/dont-tell-launching-new-website/#respond Fri, 23 Sep 2016 02:00:08 +0000 https://www.chillybin.com.sg/?p=17550 Building the perfect website takes hard work and tonnes of time but if you do it right, it can greatly enhance your business. When the finishing touches are finally added and you are launching a new website, you are finally able to breathe a sigh of relief. If you build it, they will come. But... Read more

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What They Don’t Tell You about Launching a New Website

Building the perfect website takes hard work and tonnes of time but if you do it right, it can greatly enhance your business. When the finishing touches are finally added and you are launching a new website, you are finally able to breathe a sigh of relief. If you build it, they will come. But they don’t come.

Surely after all that time, preparation, and planning you didn’t accidentally do something wrong when building your site? You probably didn’t do anything wrong, they just don’t tell you how difficult it can be to attract foot traffic to your website.

Why Aren’t People Visiting My Website?

Even if you have extensively researched and optimised your website for keywords and keyword phrases, it can still be very difficult for someone searching on Google to find your site. SEO is notoriously finicky and popular phrases change all the time. Even if your site is searchable, if it doesn’t show up on the first page, no one will ever know it exists.

It’s a bit like opening a new store. People who happen to walk by the store know it’s there but there are likely people all over town who would make a special trip if only they knew you existed. How would you spread the word about your traditional brick and mortar business?

The Key Is Advertising When Launching a New Website

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With a brick and mortar business, you would likely place a few ads in the local newspaper. You might pass out fliers and post them on the bulletin boards of local businesses. If you have a fairly decent advertising budget, you may even consider a radio or TV ad. So, the question becomes how do you advertise your website?

The good news is that there are tonnes of ways you can advertise your website but choosing a few different methods is a great way to ensure that you reach your target audience.

Give affiliate marketing a try. This allows you to pay partners to advertise your products for you. They receive a special link that goes directly to your website. If the visitor makes a purchase, you simply pay your affiliate a commission.

Advertise with banners and information on various websites. It’s a bit like running an ad in the local newspaper. Consider a text ad on Google, post a banner ad on Facebook, or place advertisements in blog articles, both yours and others’. Nearly every website allows for ads so think about your target market and purchase a few ads on sites they frequent. As people start discovering your website, you can encourage people to add your business on Facebook and you can use email marketing to keep them coming back for more.

Creating an effective advertising campaign can be tricky so it’s definitely worth your time to enlist the help of the experts at ChillyBin. We can create a custom advertising campaign that will put your website on the map.

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Easy Ways to Maintain an Effective Website https://www.chillybin.com.sg/easy-ways-maintain-effective-website/ https://www.chillybin.com.sg/easy-ways-maintain-effective-website/#respond Tue, 20 Sep 2016 08:00:12 +0000 https://www.chillybin.com.sg/?p=17546 So, you’ve set your website live. Congratulations! You can kick back and relax but don’t relax for too long. Although a lot of work goes into building a website from the ground up, just as much work is needed to keep your website going. If you don’t maintain what you’ve built, all the hard work... Read more

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Easy Ways to Maintain an Effective Website

So, you’ve set your website live. Congratulations! You can kick back and relax but don’t relax for too long.

Although a lot of work goes into building a website from the ground up, just as much work is needed to keep your website going. If you don’t maintain what you’ve built, all the hard work you put into creating your website will have been for nothing.

Here is an easy maintenance schedule that you can follow, broken down into weekly, monthly, quarterly, and yearly tips. Save it on your computer or post it on a bulletin board to remind you what maintenance needs to be done and when.

Weekly Maintenance

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  • Make sure all pages are loading without errors and look for broken links.
  • Use a backup service, like BackupBuddy and perform daily or weekly checks.
  • Update content management system software and plugins.
  • Check all custom forms and resolve any issues with emails that have been sent from the web server.
  • Check for spam comments, form submissions, and new user accounts.
  • Write at least one blog post to increase your SEO.

Monthly Maintenance

  • Make sure your website is loading in three seconds or less.
  • Review all security scans and resolve any issues.
  • Review search visibility.
  • Tend to your email list by updating subscriptions and sending out a new newsletter.

Quarterly Maintenance

  • Test the website on multiple web browsers; don’t forget to check it on a mobile device.
  • Validate your site.
  • Restore the most recent backup to a separate web server.

Quarterly maintenance also includes thinking about ways to make your website even better. That might mean updating web graphics and photos, updating content, tweaking meta information, and changing automated messages to improve conversion rates. You may also want to consider automating tasks and adjusting advertising campaigns.

Yearly Maintenance

  • Update the copyright date in your website footer and in any other references; it shows visitors that your site is updated regularly.
  • Review content on each page for accuracy.
  • Consider adding new content areas, as needed.
  • Renew the website domain name.

Your yearly maintenance check is also a great time to review your website strategy to ensure that it aligns with your goals. You may also want to consider updating the overall design of your website.

Other Considerations

It’s a good idea to review your website’s statistics but you can choose when to do it. Consider what content on your site is popular, as well as what is least popular. Find out where your visitors come from and what detail of your website provides the best conversion rates. You may want to do this on a weekly, monthly, or quarterly basis, but it is important to do it more often than once a year.

There are many different applications that can help you maintain your website but finding the right ones are important. For help finding the right applications or for help maintaining your website throughout the year, give us a call. We’ll make sure your website is operating at peak efficiency all year long.

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Grow Your Website’s Income with Affiliate Marketing https://www.chillybin.com.sg/grow-websites-income-affiliate-marketing/ https://www.chillybin.com.sg/grow-websites-income-affiliate-marketing/#respond Thu, 15 Sep 2016 02:00:31 +0000 https://www.chillybin.com.sg/?p=17528 Creating a website is no easy feat. There’s a lot to consider which includes avoiding these mistakes. Unfortunately, getting over those hurdles and creating an eye-catching, quality website isn’t enough. You want people to read your website and if people are reading your website you should be making money. It’s obvious that businesses use websites... Read more

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Grow Your Website’s Income with Affiliate Marketing

Creating a website is no easy feat. There’s a lot to consider which includes avoiding these mistakes. Unfortunately, getting over those hurdles and creating an eye-catching, quality website isn’t enough. You want people to read your website and if people are reading your website you should be making money.

It’s obvious that businesses use websites to make more money, but if you have a blog, you should be looking for ways to earn money from your site too. Why not get paid to do what you love?

One of the best ways to grow your website’s income, no matter what kind of website you have, is with affiliate marketing.

What Is Affiliate Marketing?

There are really only two ways you can make money online. You can sell your own stuff or you can help someone sell their stuff. Affiliate marketing is all about the latter.

The nice thing about affiliate marketing is that it’s not necessarily ad-based. If you don’t want to cover your website with obtrusive ads, you don’t have to. As an affiliate, you’re a partner which means you can get creative about how you promote your their products and services.

Ways to Promote an Affiliate

The most common and perhaps the simplest way to promote an affiliate is with a banner ad on your website. Just place the image or content on your site and you can forget about it.

If you don’t like the way websites look covered in affiliate banners, you have many more options that will still be lucrative. This includes:

  • Writing an article about it
  • Mentioning it in your email newsletter
  • Talking about it on social media

The affiliate can then be linked with your special affiliate link. It contains a number that’s unique to you and it’s ultimately what will provide you with income. If someone uses your unique link and makes a purchase, you earn a commission and that commission is paid to you usually after reaching a certain monetary threshold.

How to Find Affiliates

Ready to get started? There are a few different ways you can collect affiliates for your website:

  • Think of a product or service you like, visit the website, and search for an affiliate link.
  • Conduct a search online. For example, search for ‘Amazon affiliate program’ on Google.
  • Browse your competitors’ websites. What affiliates are they using? Join an affiliate network

A Few Things to Keep in Mind

Although affiliates can be very lucrative for your website, there are a few things you need to keep in mind. First, you have to make sure that you properly disclose your relationship. Second, you need to choose products that you feel passionate about and they need to be relevant to your niche. Finally, make sure you understand the terms of your partnership. For example, some affiliates may not allow you to include affiliate links in emails.

If you’re interested in adding affiliate links to your site, but you’re feeling a little overwhelmed, the experts at ChillyBin can help you get started.

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5 Great Ways to Get More Sales from Your Content https://www.chillybin.com.sg/5-ways-more-sales-from-content/ https://www.chillybin.com.sg/5-ways-more-sales-from-content/#respond Mon, 12 Sep 2016 08:00:54 +0000 https://www.chillybin.com.sg/?p=17524 Content marketing is the hottest way to find and keep customers and it isn’t going anywhere anytime soon. It’s a great way to build a more personal relationship with clients and when done right, it can help you get more sales. However, there’s no one right way to do content marketing and with so many... Read more

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5 Great Ways to Get More Sales from Your Content

Content marketing is the hottest way to find and keep customers and it isn’t going anywhere anytime soon. It’s a great way to build a more personal relationship with clients and when done right, it can help you get more sales. However, there’s no one right way to do content marketing and with so many options, it can be difficult to get it to work for you and your business.

If you aren’t sure what to change about your writing in order to get more sales from your content, give one of these 5 tips a try.

1. Test Different Versions of the Same page

An A/B test can help you create the very best version of your website. The best part is it’s simpler than you think!

Create two different versions of the same webpage. The changes can be very minor. For example, you can change the main headline. Then expose 50 percent of your visitors to one version and the other 50 percent to the other version. Then check out the conversion rates for each page to see which headline works best.

Ideally, you would have multiple A/B tests running at the same time but even one small change can make a huge difference to your bottom line.

2. Think about the Sales Funnel When Creating Content

Different content is created for different reasons. The content on your product pages is going to look and sound a little different than the content on your blog. Although it is a good idea to keep a consistent tone, your message should change and the sales funnel can help you create the right content for the right reasons.

Start with raising awareness, followed by increasing interest, and then try and get the sale. For example, offer free advice on a blog or with a free ebook. Hook them by getting them to sign up for your email list and become their trusted advisor. Then, create targeted content that gets the sale. If you expose first-time visitors to that final portion of the funnel, you won’t get the sales you’re looking for.

3. Stop Telling and Start Showing

Stop telling and start showing. It’s that simple. It means not listing all of the wonderful things that your product or service has to offer but instead listing all the ways your product or service can make your customers’ lives better.

For example, instead of saying, “Our amazing juicer is easy to clean,” instead say, “Spend less time washing dishes with our easy-to-clean juicer.”

4. Make It Easy to Buy from You5 Great Ways to Get More Sales from Your Content-featuredimage2

So, you’ve finally convinced your visitor. Now, what? Can they buy from you immediately or is it going to take more work than it’s worth?

A few ways to make it easy for customers to buy from you include:

  • Ensuring that all content tell users what to do next
  • Not giving too many options
  • Not forcing visitors to sign up in order to buy
  • Making sure that users can purchase with just a few clicks

The question you should always ask is, “Could my grandma figure out how to buy something from my website?”

5. Pay Attention to the Quality of the Content You’re Producing

Your mantra should always be “quality over quantity!” Be willing to create or pay for quality content and you’ll definitely enjoy more sales. If you need help creating the kind of quality content that we’re talking about, take a look at a few more resources or reach out to ChillyBin. Our team would be happy to help you create stellar content that sells.

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Why You Should Have an Email List https://www.chillybin.com.sg/why-you-should-have-an-email-list/ https://www.chillybin.com.sg/why-you-should-have-an-email-list/#respond Wed, 07 Sep 2016 02:00:15 +0000 https://www.chillybin.com.sg/?p=17458 Putting all the pieces together when it comes to your online presence can feel as overwhelming as putting a 500-piece puzzle together upside-down. You have to worry about the content on your website, you need to build a blog, you have to have a presence on multiple social media sites, and now you have to... Read more

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Why You Should Have an Email List

Putting all the pieces together when it comes to your online presence can feel as overwhelming as putting a 500-piece puzzle together upside-down. You have to worry about the content on your website, you need to build a blog, you have to have a presence on multiple social media sites, and now you have to worry about creating an email list? Isn’t it better to keep track of website page views? It’s surely easier to communicate with customers on social media!

With so much to worry about, many businesses let building an email list fall to the bottom of their to-do list but that subscriber list is the most important tool when it comes to ensuring your message is heard. Here’s why.

Everyone Has an Email Address

Some reports say that email is dead thanks in part to social media but the reports are greatly exaggerated. Everyone still has at least one address which they check at least once a day.

Email addresses are still needed to sign up for online lists, platforms, and resources. It’s definitely worth your time to use email to communicate with your customers and clients.

An Email List Is More Dependable Than a Social Media Account

There’s no denying that social media is popular. While some people check their email once or twice a day, they may check social media accounts 5, 10, or even more times each day. That’s a compelling argument to focus on social media.

Remember—you don’t own your social media account. If the website goes down or if they start charging businesses for their accounts, how will you access your followers? Encouraging those people to sign up to your list ensures you have access to them, even without the help of social media.

It Provides You with the Ability to Directly Reach your Subscribers

The wonderful people who have signed up for your list are very different than the people who simply visit your website and move on. They are invested in your advice, your expertise, and what you have to offer.

Your website is hopefully full of great content but that content is geared towards a generic audience. You can get more personal and provide more direct messages to your subscribers.

It’ll Help You Sell Your Products and Services

The bottom line is that email lists will help you increase your sales and at the end of the day, that’s really what it’s all about.

Subscribers are more likely to be buyers. After all, they like you enough to see you pop up in their inbox daily, weekly, or monthly. The 80/20 rule states that 20 percent of your customers provide 80 percent of your sales. Your subscribers are part of that 20 percent. Tell them about new products and services in an email and they’ll be more likely to buy.

Starting an email list is definitely worth your time but if you’re running a business, you may not have the time to do it right. Instead of going at it alone, ask for expert help from ChillyBin. We’ll help you create a campaign that will make you wonder why you didn’t create a list sooner.

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5 Easy Tips to Boost the Credibility of Your Website https://www.chillybin.com.sg/5-easy-tips-to-boost-the-credibility-of-your-website/ https://www.chillybin.com.sg/5-easy-tips-to-boost-the-credibility-of-your-website/#respond Fri, 02 Sep 2016 02:00:51 +0000 https://www.chillybin.com.sg/?p=15665 Building a quality website is a great first step if you want to appear credible to potential clients. If someone can’t find you quickly and easily online, you’ve already lost that person as a customer no matter what amazing things you have to offer. But just having a website isn’t enough. If you really want... Read more

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5 Easy Tips to Boost the Credibility of Your Website

Building a quality website is a great first step if you want to appear credible to potential clients. If someone can’t find you quickly and easily online, you’ve already lost that person as a customer no matter what amazing things you have to offer. But just having a website isn’t enough.

If you really want to increase conversions and encourage visitors to make that first purchase, you have to appear credible. Here are 5 easy tips on how to do just that.

1. Design Your Website with Speed in Mind

There are a lot of things to consider when designing a website. You have to choose the right colours, layout, keyword phrases, and you have to consider the tabs you create very carefully. You also have to consider speed.

You can’t do anything about the visitor’s internet connection, but you can ensure a smoother experience by choosing a good web host and designing your website simply. An amazing 51 percent of shoppers will abandon a purchase due to slow site speed. Don’t be part of that statistic.

2. Enable SSL on your Website

An alarming number of websites do not have SSL certificates. These certificates appear as a “https” and a padlock in the address bar of your browser. By using SSL certificates, you can literally boost conversion rates by as much as 87 percent with a simple certificate.

For a deeper study and more information concerning SSL certificates and how to obtain them, you can check out this article from arstechnica.

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3. Be smart About User Reviews and Testimonials

Everyone wants to make informed purchasing decisions, and there’s no better way to do that than by placing reviews and testimonials on your website. Customer testimonials are one of the reasons why Amazon has enjoyed so much success.

Include the ability to leave reviews and sprinkle positive customer testimonials throughout your website. And don’t worry about getting too many negative reviews. They actually make your site more credible, as long as there aren’t too many. Respond to those negative reviews in a respectful, helpful way and you can make them work for you.

4. Introduce Your Staff

Shoppers like to know that they’re purchasing something from real people. Introduce your staff on the website to make your products and services more personable.

Displaying a picture on your website of your employees and writing a short blurb about what they contribute to the team also helps. By putting a literal face to your company, you’re encouraging new customers to give you a try.

5. Make it Easy to Contact You

Did you know up to 60 percent of local business websites don’t include a contact number? Without this vital information, businesses seem unprofessional and unreliable. Instead, make it easy for customers to contact you. List your phone number, email address, and physical address, if you have one, in multiple places on your website. Social media buttons and a custom contact form can make it easier for people to contact you as well.

If you’re feeling overwhelmed don’t worry, we can help. Here at ChillyBin, our team of experts can make your website faster and increase the credibility of your website one step at a time. Simply contact us to learn more.

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3 Ways Your Website Is Losing Customers, and How to Fix Them https://www.chillybin.com.sg/3-ways-your-website-is-losing-customers-and-how-to-fix-them/ https://www.chillybin.com.sg/3-ways-your-website-is-losing-customers-and-how-to-fix-them/#respond Wed, 24 Aug 2016 02:00:10 +0000 https://www.chillybin.com.sg/?p=15663 There was a time when it was enough just to have a website. That isn’t the case anymore because the majority of people use the internet when shopping around for goods and services, just having a website on the internet isn’t enough to make you stand out from the crowd. As a matter of fact,... Read more

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3 Ways Your Website Is Losing Customers, and How to Fix Them

There was a time when it was enough just to have a website. That isn’t the case anymore because the majority of people use the internet when shopping around for goods and services, just having a website on the internet isn’t enough to make you stand out from the crowd.

As a matter of fact, a website that’s supposed to be raking in the customers may actually be scaring them away from your business. Here are just a few ways your website is losing customers, as well as how to fix them, so you and your business can enjoy more success.

1. Your Website is Too Slow

Did you know a one-second delay in website loading time can result in up to a 7 percent conversion loss? Did you know you’ll lose 50 percent of your visitors if they have to wait a mere6 seconds? In order to catch and keep the attention of visitors to your website, everything needs to load quickly and flawlessly. If it doesn’t, you’re going to lose customers.

The Fix

You may not be able to control the internet connection of your visitors, but you can choose a quality web host. You should also design your website very carefully. Avoid flash enabled details and videos that take a long time to load and keep pages short, sweet, and simple.

3 Overlooked Ways Your Website Is Losing Customers, and How to Fix Them_1

2. Your Website Isn’t Mobile Enabled

How your website shows up on a computer is completely different than how it appears on a mobile device. If you don’t believe us, just try navigating your website from your phone.

Back in 2014, around 17% of web traffic was coming from persons using smartphones. You can bet that statistic is even higher today. Of those, 75 percent say a mobile­ friendly site is important to them. If your site isn’t mobile-enabled, you’re losing a lot of customers.

The Fix

Enable your site so that it can be browsed easily on mobile devices. This might mean adding software to your current web host or reaching out for help from a professional web developer. It’s definitely worth your time and money.

3. There’s Too Much Going On

Advertisements, landing pages, and images have all been the flavour of the day for web marketing at one time or another, and they all definitely have a place on the world wide web, but we’ve taken things a little too far.

Nearly 85 percent of Millennials have left a website due to obtrusive advertising. Automatic music, flash enabled images, and videos are also cited as reasons for leaving a web page prematurely.

The Fix

Simplify your website. Choose just a few areas for advertisements and only allow a landing page to pop up on certain pages of your website. It’s all about creating an easy­ to ­navigate and a streamlined website.

Are you still having trouble attracting and keeping the attention of visitors to your website? The team at ChillyBin can help you create a fresh web design that is easy on the eyes and even easier to navigate, increasing the likelihood that visitors will check out everything your website has to offer.

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4 Ways a WordPress Site Can Build Your Business https://www.chillybin.com.sg/4-ways-a-wordpress-site-can-build-your-business/ https://www.chillybin.com.sg/4-ways-a-wordpress-site-can-build-your-business/#respond Wed, 17 Aug 2016 02:00:54 +0000 https://www.chillybin.com.sg/?p=15661 There are many options when it comes to choosing a content management system. Those who don’t want to worry about creating or updating their website on their own can hire a professional, but this can get expensive. That’s why so many people decide to tinker with a website on their own, which means choosing a... Read more

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4 Ways a WordPress Site Can Build Your Business

There are many options when it comes to choosing a content management system. Those who don’t want to worry about creating or updating their website on their own can hire a professional, but this can get expensive. That’s why so many people decide to tinker with a website on their own, which means choosing a flexible and simple platform is a must in order to build your business.

WordPress is that platform for many people, not only because it makes it easy to create and update a website but because there’s arguably more helpful resources online regarding this system than any other. Here are a few ways that WordPress can help you build your business.

1. Use WordPress to Boost Your SEO

If you do nothing else on this list, at least use the WordPress platform to boost your SEO. Without optimizing your site for certain keywords and keyword phrases, people searching for your goods and services won’t be able to find you on the most popular search engines. Fortunately, WordPress makes SEO easy.

WordPress SEO by Yoast is the most popular plugin for SEO. It allows you to create meta titles, meta data, tags, and more. This widget can also help you track data and statistics regarding visitors to your website.

2. A Contact Form Can Help You Gather Information about Visitors to Your Website

It’s important to make sure you have your contact information listed clearly on your website, but if you really want to encourage people to contact you, a contact form on your WordPress site is the way to do it. They can even be used to encourage visitors to sign up for an email newsletter. Either way, you’ll be able to gather information about your visitors.

Contact 7 is the most popular WordPress widget for this purpose. It is able to maintain the flow of traffic to your site, extract visitors’ data, and more. It also works with other popular widgets like Ajax power submissions, Akismet spam filtering, and CAPTCHA.

4 Ways a WordPress Site Can Build Your Business_13. Landing Pages Can Offer Targeted Content to Visitors

Landing pages pop up on many websites, but did you know you can customize landing pages to offer targeted content to visitors on each tab? It’s the best way to ensure the most relevant content is presented to every visitor.

Beaver Builder makes it possible for you to create landing pages for every product or service you offer. It’s also drag­ and ­drop, making it extremely intuitive and easy to use.

4. Create a Blog to Demonstrate Your Expertise

There’s no better way to demonstrate your expertise than with a blog, and there’s no better platform for blogging than WordPress. Simply add a tab and link a new article each week. Just make sure you optimize each blog for SEO by following the advice under item number one.

These are just a few ways you can put WordPress to work for you. If you’re looking for even more tips, or if you’d like a little help getting your WordPress platform set up just for your business, give the experts at ChillyBin a call. We can help you with all your WordPress needs.

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How to Choose and Use Colours That Enhance Your Website https://www.chillybin.com.sg/how-to-choose-and-use-colours-that-enhance-your-website/ https://www.chillybin.com.sg/how-to-choose-and-use-colours-that-enhance-your-website/#respond Wed, 10 Aug 2016 02:00:53 +0000 https://www.chillybin.com.sg/?p=15659 The right colours can make a huge difference in your visitors’ experience. Here are a few do’s and don’ts when it comes to choosing colours that enhance your website. There’s a lot to consider when you’re building a new website. You should think about the layout, the quality of the text, which tabs to create,... Read more

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How to Choose and Use Colours That Enhance Your Website

The right colours can make a huge difference in your visitors’ experience. Here are a few do’s and don’ts when it comes to choosing colours that enhance your website.

There’s a lot to consider when you’re building a new website. You should think about the layout, the quality of the text, which tabs to create, and more. With so many things to consider, choosing the colours for the site often takes a backseat.

For Colours That Enhance Your Website, Use a Neutral Colour Palate

Although it may seem a bit boring and blasé, it’s best to choose a neutral colour palate for your website. Neutrals are much easier to look at, especially if your website has a message to get across, and all websites do.

You can get a little bit creative here if black, white, and gray seem a bit too boring for you. Light coloured hues like powder blue, butter yellow, and mint green can also provide the same effect of traditional neutrals.

How to Choose and Use Colors That Enhance Your Website_1

Don’t Use Colours That Promote Eye Fatigue

If you want to create some excitement about what your business has to offer, you may feel like the best way to do that is with bold and eye ­catching colours. However, you should avoid colours that cause eye fatigue like neon green, bright red, and orange.

If you do want to use a bold colour, use it very sparingly and opt for a hue that is less abrasive. For example, if you want to use green, opt for a darker hue, like this one, over a neon hue.

Do Choose a Dominant Colour

The best way to get your colour palette under control is to start by choosing one dominant colour. What colour would you like to have most associated with your business? This is an important consideration because the right colour can result in 80 percent brand recognition.

After you choose your dominant colour, you can enhance it with one or two complimentary colours. This will add interest to the appearance of your website.

Don’t Use More Than Three Colours

Although you want to enhance your dominant colour choice with a few complimentary colours, you shouldn’t go overboard. A cohesive colour story stops at three colours, any more than that and your website will look too busy.

Do Create a Strong Contrast between the Background Colour and Text

Most visitors to your website will spend more time skimming your content than actually reading it. If content isn’t easy to skim, visitors will leave your website. The contrast between the background colour and text is one way to make your site easier to read.

Black and white are the most common contrasting colours, but you can also utilise dark blue and gray. If the background is light, use a dark font. If the background is dark, use a lighter font.

Don’t Get Too Creative with Your Font Colour

Just don’t go overboard with the font colour you choose. Staying with a neutral or almost neutral colour is always best. Dark blue is easy to read on a light gray background but red and orange never make good font colours, no matter what the background colour.

Getting the colours on your website just right can be tricky. If you’d like some help creating the perfect colour story for your business, contact us today.

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