ChillyBin WordPress Web Design Singapore https://www.chillybin.com.sg ChillyBin WordPress Web Design Singapore specialise in website design & development, wordpress, online marketing & consultancy. Mon, 05 Dec 2016 08:00:41 +0000 en-AU hourly 1 https://wordpress.org/?v=4.7 Do I Need to Update Blog Articles That Have Already Been Posted? https://www.chillybin.com.sg/need-update-blog-articles-already-posted/ https://www.chillybin.com.sg/need-update-blog-articles-already-posted/#respond Mon, 05 Dec 2016 08:00:41 +0000 https://www.chillybin.com.sg/?p=67476 Writing a blog is no easy feat as it takes a lot of time and attention. Fortunately, all that work pays off when it’s done right. You can position yourself as an expert in your niche and boost SEO, ensuring that more people visit your website. Because a blog can be so time consuming, most... Read more

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Do I Need to Update Blog Articles That Have Already Been Posted?

Writing a blog is no easy feat as it takes a lot of time and attention. Fortunately, all that work pays off when it’s done right. You can position yourself as an expert in your niche and boost SEO, ensuring that more people visit your website.

Because a blog can be so time consuming, most people move on after each post. The trouble is, what was new can quickly become old. Does it matter if you have old articles on your website that haven’t been updated?

The Bad News—Old Articles Should Be Updated

Just when you thought you could post some articles and move on! The truth is, a great blog and visitor-friendly website regularly updates old articles. Think about it. Other things in your life get old and need to be replaced. You most likely updated your VCR and replaced it with a DVD player. Updating to the latest trends is the whole reason why we head out and snatch up the latest fashions. It makes sense that other areas of your life may need to be updated too.

It’s important to update old content because you never know who might stumble upon your blog. Chances are, they will be directed to an existing article and that article could be months or years old. They could be reading inaccurate information and not even know it or they could stumble upon content that is no longer relevant. It’s worth the extra time to update old articles.

The Good News—Updating Articles Is Easy

illustration of computer and website content

Now that you know old articles should be updated, you’re probably worried about how much work it’s going to take. After all, you probably spent a good chunk of time writing that article in the first place. You don’t want to spend the time to rewrite it all over again!

Fortunately, updating articles is a lot easier than you think. Here are a few tips:

  • Republish the same article with the updated information. It’ll not only save you time but it’ll also keep you from suffering the wrath of Google for duplicate content.
  • Keep the URL the same. This ensures visitors are directed to the location of the original article.
  • Keep the keywords the same. If your article gets traffic, it’s important to keep the keywords the same. You can even keep the title the same if you want.
  • Add an editor’s note so that visitors know the content has been updated. This is especially important if there are comments from the old article that are dated before the new post.

What Should I Update?

Your updates can be as minor or extensive as you want. Here are a few ideas:

  • Replace outdated content with new content
  • Completely eliminate outdated content
  • Update statistics · Check and replace internal links
  • Update the post’s call-to-action

The best part is, you can republish the article and share it with readers as if it was newly written! If you’re looking to provide your content with a bit of a facelift, give us a call. We can dig through your content, getting rid of the old and making way for the new.

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How Active Should I Be on Social Media? https://www.chillybin.com.sg/how-active-should-i-be-on-social-media/ https://www.chillybin.com.sg/how-active-should-i-be-on-social-media/#respond Wed, 30 Nov 2016 02:00:02 +0000 https://www.chillybin.com.sg/?p=66070 There are so many questions when it comes to having a business and a surprising number of those questions are related to the internet and digital marketing. How do I write great blog posts? How do I maintain an effective website? How do I use email marketing? No wonder so many businesses hire a professional... Read more

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How Active Should I Be on Social Media?

There are so many questions when it comes to having a business and a surprising number of those questions are related to the internet and digital marketing. How do I write great blog posts? How do I maintain an effective website? How do I use email marketing? No wonder so many businesses hire a professional digital marketer!

The questions really are endless, and the deeper you get down the rabbit hole that is digital marketing, the more refined your questions become. If you’ve built an effective website and have a handle on SEO, you may be ready to think about social media.

Exactly how active should a business be on social media sites like Facebook and Twitter? The Answer Depends on Your Particular Business It would be so much easier if there was a one-size-fits-all answer to this question but the fact is, the answer depends on your particular business. Some businesses should post more often than others. Here are a few guidelines you can follow:

  • Consider your audience – Do your target customers live on social media? You might post multiple times a day. Sensitive businesses, like funeral homes, will rarely, if ever, post on social media.
  • Creating new content – How often do you create new content? If new content is created every day, you should post every day. If new content is created once a week, you might post once a week.
  • Time and resources – Who will be posting on social media? If it’s your responsibility, you may not post as often because you’re busy running your business. If it’s someone else’s job, you will likely post more often.

The most important rule you need to follow is consistency. No matter how often you decide to post, it is important that you follow a consistent schedule. Your readers will begin to expect new content and new posts based on that schedule. If you fall behind, you will likely lose readers and followers.

General Rules

social media icons

It may be comforting to know there is no one right schedule when it comes to posting on social media but it can also be helpful to start somewhere and then tweak the schedule to fit your needs. Here are a few general rules that will help you get started:

  • Facebook – In general, you should plan to post on Facebook at least once a week, but posting twice a week, at a minimum, is ideal.
  • Twitter – Because tweets are short and sweet, plan to tweet at least twice a day or at least four days a week.
  • Instagram – Plan to post at least once a week. Remember, however, that visual industries may benefit from multiple posts each week.
  • LinkedIn – If you have a professional business, plan to post at least once every two weeks. This is especially true for B2B businesses.

Don’t forget to post on the weekends too! If you would rather leave your social media accounts in someone else’s hands, contact us. We can help you create and maintain a successful social media campaign on multiple platforms.

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3 Website Design Details That Visitors Hate https://www.chillybin.com.sg/3-website-design-details-visitors-hate/ https://www.chillybin.com.sg/3-website-design-details-visitors-hate/#respond Fri, 25 Nov 2016 02:00:14 +0000 https://www.chillybin.com.sg/?p=63921 There are a few things about your website that are certain to drive visitors away and they are things you might expect. Slow loading time and a website that isn’t mobile enabled get the most complaints but there’s a lot more that could be turning visitors off to spending more time on your website. If... Read more

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3 Website Design Details That Visitors Hate

There are a few things about your website that are certain to drive visitors away and they are things you might expect. Slow loading time and a website that isn’t mobile
enabled get the most complaints but there’s a lot more that could be turning visitors off to spending more time on your website.

If your site loads within one or two seconds and you have a mobile version but you’re still losing visitors, it could be because they just can’t stand browsing a website with one of these design details.

1. Music and Videos That Automatically Load When the Page Is Opened

If you really want to get a knee-jerk reaction out of your visitors, nothing works better than playing music or a video as soon as the page is loaded. Unfortunately, that knee-jerk reaction isn’t likely to work in your favor. Your visitors are likely to push the back button as quickly as possible in an attempt to leave your loud website. Just think about it. Maybe they’re visiting your website at work. Or maybe they have a sleeping baby in the other room. Maybe they were just looking for a quiet browsing session.

Even if you’re a musician, don’t let any multimedia load on its own. If you just can’t resist, at least make sure the video or song is muted until the visitor makes the choice to unmute it.

 

2. Pages That Are Plastered with Ads

Affiliate marketing, banners, and other forms of advertising can be a great source of income but only if you use them properly. Unfortunately, many people out there believe that the more advertising there is on your website, the more opportunities they have to make money.

Although this may seem like the case on the surface, the fact is, too many ads can greatly impact the visitor experience in a negative way. Too many pop-ups count in this category too. You don’t want to be reading an article when a mysterious landing page appears. All those ads can really slow down the load time too, which can cause the page to bounce around, forcing the visitor to look for answers elsewhere.3-website-design-details-that-visitors-hate_featured2

3. Fancy Fonts and Colors

Choosing the right colors for your website is essential. As much as you may enjoy neon pink and baby blue, they just don’t make good website colors especially when it comes to text. But you also need to keep an eye on your fonts.

You may love the way Edwardian script looks but your visitors won’t. Just remember—your website isn’t meant to be an art gallery. Your content is what’s important, and being able to easily read that content is equally essential.

If you’re feeling a bit overwhelmed when it comes to designing the perfect website, you aren’t alone. If you want to get it right the first time, call ChillyBin. We can help you find the right balance between an eye-catching website and one that’s easy to navigate.

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The One Reason to Pay Someone to Help with SEO—and It’s Probably Not What You Think https://www.chillybin.com.sg/one-reason-pay-someone-help-seo-probably-not-think/ https://www.chillybin.com.sg/one-reason-pay-someone-help-seo-probably-not-think/#respond Tue, 22 Nov 2016 08:00:43 +0000 https://www.chillybin.com.sg/?p=21295 So that digital marketing agency has promised unbelievable SEO. The kind you simply can’t get on your own. That’s a tempting offer especially considering SEO is so important. There is one secret when it comes to SEO and it’s one that those pushy digital marketing agencies don’t want you to know. There’s only one reason... Read more

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The One Reason to Pay Someone to Help with SEO—and It’s Probably Not What You Think

So that digital marketing agency has promised unbelievable SEO. The kind you simply can’t get on your own. That’s a tempting offer especially considering SEO is so important.

There is one secret when it comes to SEO and it’s one that those pushy digital marketing agencies don’t want you to know. There’s only one reason to pay someone to help with your SEO and it’s not because the agency can do more for you than you can on your own. The only real reason to hire someone to help with your SEO is to help you save time.

There are no secrets when it comes to SEO strategy. With a little research, anyone can do it and you can do it well, but it takes time. An agency can help you redirect your focus to your business by taking over your SEO strategy.

But, what about all those outlandish promises? Are they true?

search engine optimization blocks

‘You’ll See an Immediate Return on Your Investment’

This could be true. You might see a huge difference overnight as soon as that digital marketing agency has worked their SEO magic but the long-term is much more important than the short-term. Any agency that doesn’t work to increase long-term performance isn’t worth your time.

This may seem strange. Wouldn’t a short-term boost in SEO result in long-term benefits? Not exactly. That’s because some agencies use shady SEO practices to help you see results right away. These practices can actually damage your website in the long run, requiring you to return to them in the future for more help. Here are a few practices to look out for:

  • Keyword stuffing
  • Anchor text over-optimization
  • Comment spamming
  • Excessive internal linking
  • Content spinning
  • Low-quality backlinks
  • Fake social signals

The fact is, the best SEO campaign takes time. That’s because the right strategies that get noticed by Google for the right reasons are the ones that build slowly over weeks, months, and even years.

‘We Can Create Searchable Content That’s Extremely Affordable’

Tread carefully if you hear promises like this. Some digital marketing agencies are more dedicated to keywords than they are to content. If they aren’t paying their writers well, you can bet that the content you’ll receive is thin and stuffed with keywords.

There was a time when this kind of content would help you rank well in Google and in the short-term, this tactic still works. But nowadays, Google quickly penalizes websites with useless content stuffed with arbitrary keywords.

‘We’ll Help You Rank Number One on Google’

Again, this could be true. The trouble is, rankings change all the time. If you do hit number one, you aren’t likely to stay there. It all goes back to the difference between long-term and short-term strategies. If an agency makes this promise, you can bet that they’ll be long gone when your site suddenly doesn’t rank well anymore.

Never hire an agency because you think you’ll finally discover the secrets to perfect SEO. Only hire an agency to help you save time and do it right. For help with your SEO, give us a call. We can help you get back to doing whatever it is you do best by taking care of your SEO strategy for you.

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The Right Way to Use Landing Pages on Your Website https://www.chillybin.com.sg/right-way-use-landing-pages-website/ https://www.chillybin.com.sg/right-way-use-landing-pages-website/#respond Thu, 17 Nov 2016 02:00:07 +0000 https://www.chillybin.com.sg/?p=21289 Landing pages are tricky. They can greatly increase your conversion rate from as little as three percent to as much as ten percent and beyond. That’s a pretty big deal especially if your website receives a large amount of visitors every day. Landing pages are further complicated by the fact that they can irritate visitors... Read more

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The Right Way to Use Landing Pages on Your Website

Landing pages are tricky. They can greatly increase your conversion rate from as little as three percent to as much as ten percent and beyond. That’s a pretty big deal especially if your website receives a large amount of visitors every day.

Landing pages are further complicated by the fact that they can irritate visitors if not done correctly or worse, drive them away.

So, what is the right way to use landing pages?

free

Make an Offer They Can’t Refuse

The biggest mistake people make when creating landing pages is making unappealing offers. For example, many websites offer free trials or free consultations on their landing pages. However, many of the people visiting your website have probably already looked into those things. Most businesses offer these kinds of services and they’re fairly easy to obtain. If you really want to increase your conversion rate, you need to make a unique offer that visitors can’t refuse.

Ebooks are a simple thing to offer on a landing page. You can also ask visitors to sign up for an email list as long as that landing page outlines the benefits they’ll enjoy by signing up. Highly visual, interactive landing pages are popular too. Think fun quizzes that lead visitors to the perfect product and free downloadable flipbooks.

Create Multiple Landing Pages to Appeal to All Visitors

Knowing your customer segments is important. You can’t effectively market your product or service to everyone the same way. Although many people understand this concept on its surface, it’s surprising how many people don’t implement it correctly and the resulting mistakes can often be seen on landing pages.

One landing page doesn’t fit all. Landing pages should be catered to your visitors. Even if you’re offering the same freebie, the language needs to change depending on the content your visitor is trying to access. For example, a local gym might create separate landing pages for their cycling class and their water aerobics class because they appeal to very different clients.

Choose a Simple Design, Which Includes an Either/or Option

It’s easy to get carried away with a landing page and before you know it, the page looks like one of the pages on your website. If it takes more than a second to take in all the information on the landing page, you’re doing it wrong. A simple design is best.

Perhaps the most important feature of a landing page is that there are only two options. Either opt-in or opt-out. Any more options than that and your landing page won’t be effective.

Make sure your page loads quickly and make the opt-out option obvious so that you don’t lose visitors who aren’t interested in your landing page offer. If you’re having trouble designing effective landing pages, we can help. From the design to the content and even what’s being offered, we can help you create landing pages that turn visitors into customers.

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Why Online Reviews Are Important to the Success of Your Business https://www.chillybin.com.sg/online-reviews-important-success-business/ https://www.chillybin.com.sg/online-reviews-important-success-business/#respond Mon, 14 Nov 2016 08:00:27 +0000 https://www.chillybin.com.sg/?p=21279 Dealing with online reviews can be difficult and downright scary. It’s one aspect of your business that you don’t have any control over which can cause a lot of fear that’s why so many business owners wish they could get rid of all those outside reviews altogether. Even though it might help you rest easier... Read more

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Why Online Reviews Are Important to the Success of Your Business

Dealing with online reviews can be difficult and downright scary. It’s one aspect of your business that you don’t have any control over which can cause a lot of fear that’s why so many business owners wish they could get rid of all those outside reviews altogether.

Even though it might help you rest easier at night, it’s actually better for your business to have independent reviews online. Here’s why.

People Trust Businesses with Online Reviews

Did you know that 88 percent of consumers trust online reviews like they would a personal recommendation from a friend or family member? As a matter of fact, most people won’t even make a purchase without first checking out the reviews online. If there are no reviews, they’ll likely move on to another product that has been tried and tested.

The fact is, online reviews can boost the credibility of your website and your business. But what about bad reviews? Won’t they hurt your credibility?

The surprising answer is that it doesn’t always happen. No matter how great your product or service is, there’s always going to be at least one person who doesn’t like it and shares their disappointment to the world. What matters is how you respond to that negative review.

If you answer their questions and concerns in a kind and compassionate way, you can actually turn a negative review into a positive one. Customers who read that review in the future will see that you take customer service very seriously and may actually be willing to make a first purchase. Even bad online reviews can increase your sales!

Did You Know Online Reviews Can Actually Boost Your SEO?

According to Moz, reviews rank fifth in importance when it comes to driving SEO. You can actually rank better in all the top search engines when your business has online reviews, whether they’re positive or negative. There are a number of ways reviews can have a positive impact on your website and your business:

  • The quantity of reviews matters. Sites with at least 10 reviews rank better than sites with fewer reviews.
  • The diversity of where reviews are posted can affect your SEO. How many places on the internet can reviews of your product or service be found?
  • Keywords in the review can make it easier for search engines to find your website.

google plus yelp and trip advisor

Ways to Encourage Reviews

As nerve-wracking as it may be, it’s definitely in your best interest to encourage reviews. There are a few easy ways you can do this:

  • Register your business with online review sites like TripAdvisor, Google+, and Yelp
  • Respond positively to all reviews
  • Encourage happy customers to post reviews
  • Consider collecting your own reviews and post a few on your website

With a little extra time and effort, you can definitely make those reviews work for you. If you’d rather leave it all to someone else, give us a call. We can help you promote new reviews and deal with old reviews so you don’t have to.

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5 Simple Ways to Make Your Blog Articles More Engaging https://www.chillybin.com.sg/5-simple-ways-make-blog-articles-engaging/ https://www.chillybin.com.sg/5-simple-ways-make-blog-articles-engaging/#respond Wed, 09 Nov 2016 02:00:08 +0000 https://www.chillybin.com.sg/?p=21273 Writing blog articles is a great way to boost your SEO but it’s also a great way to position yourself as an expert in your niche. By providing engaging, helpful content, people will start coming to your site for answers and ultimately, they’ll spend more money on your products and services. But the keywords are... Read more

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5 Simple Ways to Make Your Blog Articles More Engaging

Writing blog articles is a great way to boost your SEO but it’s also a great way to position yourself as an expert in your niche. By providing engaging, helpful content, people will start coming to your site for answers and ultimately, they’ll spend more money on your products and services.

But the keywords are ‘engaging’ and ‘helpful’. Making sure your articles are both can be nearly impossible for a first-time content marketer. Don’t worry. We’ve got your back. Here are 5 simple ways you can make your blog articles more engaging.

Choose a Great Headline

A great article starts with a great headline. After all, that’s the first thing readers are going to see. It will determine whether or not they click on your article.

There’s a lot more to choosing a great headline than you think. It has to be accurate while also grabbing the reader’s attention. The best way to get started is to have a working title.

After your article has been written, you can go back and tweak it to ensure it has the impact you want.

Lists, like this article, are always great but using descriptive verbs and strong language can help too. Don’t be afraid to overgeneralize a bit. For example, you might use the phrase ‘things people hate’ to get attention.

5-simple-ways-to-make-your-blog-articles-more-engaging_featured2

Write Like You’re Talking to a Friend

Proper grammar and punctuation are important but there’s a lot more flexibility when you’re writing a blog article. It’s all about making sure the article is easy to read. This can be difficult especially if you’re used to writing papers in college or reviews and manuals for work.

The key is to have fun while you’re writing. It’s okay if that sentence isn’t technically complete. Your goal is to be friendly and accessible. Let a single sentence stand alone as a paragraph. And don’t shy away from exclamation points!

Stay on Topic

It’s important to stay on topic and your working headline can help you do that. When you feel like you’re done writing the article, give it a quick read-through and see if everything you have to say fits in with that topic. If it doesn’t, you’ll have to trim back the content but don’t get rid of it! The extra content could be used to write a brand new article.

Consider Layout

Making your blog article more engaging is about more than what you write. It’s also about how the article is presented.

No one wants to read a giant block of text. Break things into chunks with their own sub-headlines. Consider using bulleted lists and keep paragraphs short. These tips make a piece of content less intimidating which will encourage people to keep reading.

Insert Images

If you’re looking for the easiest way to make your blog article more engaging, add a few images. Choose a splashy main image and sprinkle others throughout the article. If the pictures are interesting, you can bet people will keep reading.

Writing great articles sometimes means leaving the content to a professional writer. If you’d like some help making your articles more engaging, contact the experts at ChillyBin. You can also find more tips here.

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Get the Word Out About Your Products with Affiliate Marketing https://www.chillybin.com.sg/get-word-products-affiliate-marketing/ https://www.chillybin.com.sg/get-word-products-affiliate-marketing/#respond Fri, 04 Nov 2016 02:00:01 +0000 https://www.chillybin.com.sg/?p=19382 Affiliate marketing has been around for a while and it’s been a popular way for bloggers to make money on their website. All you have to do is partner with other businesses who’ll pay you to promote their products. But if you’ve only thought of affiliate marketing as a way to make money, you’ve been... Read more

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Get the Word Out About Your Products with Affiliate Marketing

Affiliate marketing has been around for a while and it’s been a popular way for bloggers to make money on their website. All you have to do is partner with other businesses who’ll pay you to promote their products. But if you’ve only thought of affiliate marketing as a way to make money, you’ve been thinking about it all wrong.

If you own a small business, you can use affiliate marketing to get the word out about your products and services.

How Affiliates Work

Affiliates are people who enjoy your product and want to promote it on your behalf. They may have products of their own that they’re promoting or it may simply be a blogger who swears by your product or service. They sign up with you as an affiliate and they get a commission from you when someone follows the link to purchase your product.

Digital products, like ebooks, are arguably the most popular affiliate product, but affiliates can also promote services and physical products.

How to Find Affiliates

Ready to promote your products but not sure how to get started?

Create an Affiliate Page on Your Website

One of the easiest ways to find affiliates is to place a link on your website. Place the affiliate link in a visible area and make sure it is included on your sales page for that particular product. If you offer an ebook or other electronic resource, make sure there’s an affiliate link included somewhere in the content.

Make Signing up Enticing

Becoming an affiliate is a bit of a commitment. You’re basically vouching for a product that you believe in and maintaining that partnership takes time and effort.

That means you might have to make signing up with your affiliate program more enticing.

It all starts with the commission rate you offer. If you’re having trouble collecting affiliates, you may want to consider increasing the payout. Some businesses offer up to 50 percent.

You might want to consider offering affiliates special deals on your products. After all, if they’re willing to promote it then they’ll probably be willing to buy more from you with the right incentive.

gumroad logo

Choose a Service to Run the Program

It’s nearly impossible to keep track of all those affiliate links on your own which means you’re going to need the help of an affiliate program.

There are quite a few different affiliate programs to choose from. SendOwl is pretty popular and charges a relatively affordable monthly fee. Gumroad is also an option if you prefer to be charged per transaction.

Both allow you to control your affiliate program yourself. You can also hire an agency to help. Here are some tips for finding the right one.

With the right exposure, your business and your products can enjoy more success. To get started with an affiliate program or to enhance a program that’s already in place, feel free to get in touch with ChillyBin today.

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More Ways to Prevent Against Negative SEO https://www.chillybin.com.sg/ways-prevent-negative-seo/ https://www.chillybin.com.sg/ways-prevent-negative-seo/#respond Tue, 01 Nov 2016 08:00:09 +0000 https://www.chillybin.com.sg/?p=19373 We’ve talked before about ways to stop negative SEO and it’s definitely worth your time to check out that article if you haven’t yet. It’s a great way to learn what negative SEO is and to know some basic tips to help you get started. The trouble is, negative SEO is more complicated than that.... Read more

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More Ways to Prevent Against Negative SEO

We’ve talked before about ways to stop negative SEO and it’s definitely worth your time to check out that article if you haven’t yet. It’s a great way to learn what negative SEO is and to know some basic tips to help you get started. The trouble is, negative SEO is more complicated than that.

There are so many ways you can experience negative SEO that we decided to outline even more ways you can protect your brand and your website from these attacks.

Check Online for Duplicate Content

Spammy links are one way hackers can affect your website for the worse but having duplicate content all over your site can hurt your rankings too. It’s important to make sure that the content on your site is unique.

If you notice your website isn’t raking well and bad links aren’t the problem, head over to Copyscape.com and drop in some of your content. It’ll tell you if it can be found anywhere else on the internet.

tracking analytics

Monitor Your Presence Online

What other people have to say about your business online can have a huge effect on your bottom line. If someone decides they don’t like you or your business, they can flood review sites like Yelp and social media with bad reviews.

Google Alerts can tell you if a review has been posted. You should be able to tell right away if the reviewer is actually a customer of yours. When it comes to social media, Mention can help. Create alerts for your business name and it will tell you when your name is used on social media, blogs, forums, and more.

Keep an Eye on Website Speed

There are a lot of high-tech ways to monitor your website but sometimes the simplest solution is the best. Make sure your server isn’t being overloaded with unnecessary requests simply by keeping an eye on the speed of your website.

If your site seems a little pokey, visit pingdom.com. It monitors your website and servers, letting you know if things are slower than usual and it can even tell you if your website is down by sending you a quick email.

Disavow Bad Links

Ideally, you would solve your negative SEO problem before resorting to this step but it’s an important one to consider if you can’t seem to get the spammy links on your site under control.

This method allows your website to keep those spammy links without them working against you when Google determines your ranking. You can disavow bad links by using a special program or you can do it manually. You basically create a file of all the URLs that should be ignored. The challenge is making sure that none of your good URLs end up on that list.

If you’re having trouble disavowing the right links or if you want help getting rid of all those spammy links, contact the experts at ChillyBin. We have what it takes to get your website in good standing with Google again.

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2 Reasons Why You Shouldn’t Build Your Business on Social Media https://www.chillybin.com.sg/2-reasons-shouldnt-build-business-social-media/ https://www.chillybin.com.sg/2-reasons-shouldnt-build-business-social-media/#respond Thu, 27 Oct 2016 02:00:00 +0000 https://www.chillybin.com.sg/?p=19368 Chances are, you clicked on this article because of the headline. It sounds outrageous! Don’t use social media? We must be crazy! We’ll, that’s not exactly what we mean. There’s a place for social media and you should definitely use it. You just shouldn’t build your business on Facebook or Twitter. What Do We Mean... Read more

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2 Reasons Why You Shouldn’t Build Your Business on Social Media

Chances are, you clicked on this article because of the headline. It sounds outrageous! Don’t use social media? We must be crazy!

We’ll, that’s not exactly what we mean. There’s a place for social media and you should definitely use it. You just shouldn’t build your business on Facebook or Twitter.

What Do We Mean by ‘Building Your Business on Social Media’?

First, let’s talk about exactly what ‘building your business on social media’ means. It means using social media exclusively as your online presence. This is wildly different than simply using social media.

If you have social media accounts, you should also have a website and a domain that you own. Everything you do on social media should point followers to your products, services, articles, or email lists that can all be accessed from your website. Your business shouldn’t depend on social media as it is only a connection between you and your customers. Here are two reasons why.

1. Using Social Media Is Costing More and More Money

When Facebook first started, it was completely free and having a page there is still free today. What a great way to share information about your new business! With millions of users, you can gain access to thousands of people who are interested in what you have to offer.

The trouble is social media sites are likely to start costing more money in the future. As popular sites like Facebook and Twitter expand, they are going to be looking for ways to take advantage of the wonderful services they have to offer which means charging you for various aspects of their platform. Ads already cost money now. If they aren’t charging you yet, you can bet that they’ll start charging you in the future.

The question then becomes, “Why not spend a little money to use social media?”

  • Use your money to build your website, create quality blog content, and list ads online instead.
  • Social media sites tell a very limited story about your business. You shouldn’t pay for a platform that doesn’t allow you to express yourself the way you want to.
  • Just because someone follows you today doesn’t mean they’ll follow you tomorrow. How will you get a hold of that person if they suddenly disappear from your account?

Spend your money on something you own as it ensures you have complete control. After all, what would happen to your business tomorrow if that social media site suddenly disappeared? If it suddenly became unpopular?

man floating with balloon

2. Successful Brands Don’t Build Their Business on Other Platforms

If you’re thinking about shopping for an item on Amazon, do you visit their Facebook page? What about Apple? Of course, you don’t! You visit their website directly. That’s because successful brands don’t build their business on other platforms.

You should strive to have complete control over your content and the only way you can do that is with a website you own. Policies on social media sites change all the time. Why would you want to deal with all that when you can control the policies yourself?

Social media is a great way to share content that’s posted on your website, and it’s great for building a fanbase but it’s not a good way to build your brand. If you could use a little help with your social media or website strategies, contact us, and we’ll make sure you have complete control over all of your content.

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