ChillyBin WordPress Web Design Singapore https://www.chillybin.com.sg ChillyBin WordPress Web Design Singapore specialise in website design & development, wordpress, online marketing & consultancy. Wed, 24 Aug 2016 02:00:10 +0000 en-AU hourly 1 https://wordpress.org/?v=4.6 3 Ways Your Website Is Losing Customers, and How to Fix Them https://www.chillybin.com.sg/2016/08/24/3-ways-your-website-is-losing-customers-and-how-to-fix-them/ https://www.chillybin.com.sg/2016/08/24/3-ways-your-website-is-losing-customers-and-how-to-fix-them/#respond Wed, 24 Aug 2016 02:00:10 +0000 https://www.chillybin.com.sg/?p=15663 There was a time when it was enough just to have a website. That isn’t the case anymore because the majority of people use the internet when shopping around for goods and services, just having a website on the internet isn’t enough to make you stand out from the crowd. As a matter of fact,... Read more

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3 Ways Your Website Is Losing Customers, and How to Fix Them

There was a time when it was enough just to have a website. That isn’t the case anymore because the majority of people use the internet when shopping around for goods and services, just having a website on the internet isn’t enough to make you stand out from the crowd.

As a matter of fact, a website that’s supposed to be raking in the customers may actually be scaring them away from your business. Here are just a few ways your website is losing customers, as well as how to fix them, so you and your business can enjoy more success.

1. Your Website is Too Slow

Did you know a one-second delay in website loading time can result in up to a 7 percent conversion loss? Did you know you’ll lose 50 percent of your visitors if they have to wait a mere6 seconds? In order to catch and keep the attention of visitors to your website, everything needs to load quickly and flawlessly. If it doesn’t, you’re going to lose customers.

The Fix

You may not be able to control the internet connection of your visitors, but you can choose a quality web host. You should also design your website very carefully. Avoid flash enabled details and videos that take a long time to load and keep pages short, sweet, and simple.

3 Overlooked Ways Your Website Is Losing Customers, and How to Fix Them_1

2. Your Website Isn’t Mobile Enabled

How your website shows up on a computer is completely different than how it appears on a mobile device. If you don’t believe us, just try navigating your website from your phone.

Back in 2014, around 17% of web traffic was coming from persons using smartphones. You can bet that statistic is even higher today. Of those, 75 percent say a mobile­ friendly site is important to them. If your site isn’t mobile-enabled, you’re losing a lot of customers.

The Fix

Enable your site so that it can be browsed easily on mobile devices. This might mean adding software to your current web host or reaching out for help from a professional web developer. It’s definitely worth your time and money.

3. There’s Too Much Going On

Advertisements, landing pages, and images have all been the flavour of the day for web marketing at one time or another, and they all definitely have a place on the world wide web, but we’ve taken things a little too far.

Nearly 85 percent of Millennials have left a website due to obtrusive advertising. Automatic music, flash enabled images, and videos are also cited as reasons for leaving a web page prematurely.

The Fix

Simplify your website. Choose just a few areas for advertisements and only allow a landing page to pop up on certain pages of your website. It’s all about creating an easy­ to ­navigate and a streamlined website.

Are you still having trouble attracting and keeping the attention of visitors to your website? The team at ChillyBin can help you create a fresh web design that is easy on the eyes and even easier to navigate, increasing the likelihood that visitors will check out everything your website has to offer.

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4 Ways a WordPress Site Can Build Your Business https://www.chillybin.com.sg/2016/08/17/4-ways-a-wordpress-site-can-build-your-business/ https://www.chillybin.com.sg/2016/08/17/4-ways-a-wordpress-site-can-build-your-business/#respond Wed, 17 Aug 2016 02:00:54 +0000 https://www.chillybin.com.sg/?p=15661 There are many options when it comes to choosing a content management system. Those who don’t want to worry about creating or updating their website on their own can hire a professional, but this can get expensive. That’s why so many people decide to tinker with a website on their own, which means choosing a... Read more

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4 Ways a WordPress Site Can Build Your Business

There are many options when it comes to choosing a content management system. Those who don’t want to worry about creating or updating their website on their own can hire a professional, but this can get expensive. That’s why so many people decide to tinker with a website on their own, which means choosing a flexible and simple platform is a must.

WordPress is that platform for many people, not only because it makes it easy to create and update a website but because there’s arguably more helpful resources online regarding this system than any other. Here are a few ways that WordPress can help you build your business.

1. Use WordPress to Boost Your SEO

If you do nothing else on this list, at least use the WordPress platform to boost your SEO. Without optimizing your site for certain keywords and keyword phrases, people searching for your goods and services won’t be able to find you on the most popular search engines. Fortunately, WordPress makes SEO easy.

WordPress SEO by Yoast is the most popular plugin for SEO. It allows you to create meta titles, meta data, tags, and more. This widget can also help you track data and statistics regarding visitors to your website.

2. A Contact Form Can Help You Gather Information about Visitors to Your Website

It’s important to make sure you have your contact information listed clearly on your website, but if you really want to encourage people to contact you, a contact form on your WordPress site is the way to do it. They can even be used to encourage visitors to sign up for an email newsletter. Either way, you’ll be able to gather information about your visitors.

Contact 7 is the most popular WordPress widget for this purpose. It is able to maintain the flow of traffic to your site, extract visitors’ data, and more. It also works with other popular widgets like Ajax power submissions, Akismet spam filtering, and CAPTCHA.

4 Ways a WordPress Site Can Build Your Business_13. Landing Pages Can Offer Targeted Content to Visitors

Landing pages pop up on many websites, but did you know you can customize landing pages to offer targeted content to visitors on each tab? It’s the best way to ensure the most relevant content is presented to every visitor.

Beaver Builder makes it possible for you to create landing pages for every product or service you offer. It’s also drag­ and ­drop, making it extremely intuitive and easy to use.

4. Create a Blog to Demonstrate Your Expertise

There’s no better way to demonstrate your expertise than with a blog, and there’s no better platform for blogging than WordPress. Simply add a tab and link a new article each week. Just make sure you optimize each blog for SEO by following the advice under item number one.

These are just a few ways you can put WordPress to work for you. If you’re looking for even more tips, or if you’d like a little help getting your WordPress platform set up just for your business, give the experts at ChillyBin a call. We can help you with all your WordPress needs.

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How to Choose and Use Colours That Enhance Your Website https://www.chillybin.com.sg/2016/08/10/how-to-choose-and-use-colours-that-enhance-your-website/ https://www.chillybin.com.sg/2016/08/10/how-to-choose-and-use-colours-that-enhance-your-website/#respond Wed, 10 Aug 2016 02:00:53 +0000 https://www.chillybin.com.sg/?p=15659 There’s a lot to consider when you’re building a new website. You should think about the layout, the quality of the text, which tabs to create, and more. With so many things to consider, choosing the colours for the site often takes a backseat. The right colours can make a huge difference in your visitors’... Read more

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How to Choose and Use Colours That Enhance Your Website

There’s a lot to consider when you’re building a new website. You should think about the layout, the quality of the text, which tabs to create, and more. With so many things to consider, choosing the colours for the site often takes a backseat.

The right colours can make a huge difference in your visitors’ experience. Here are a few do’s and don’ts when it comes to choosing colours that will enhance your website.

Do Use a Neutral Colour Palate

Although it may seem a bit boring and blasé, it’s best to choose a neutral colour palate for your website. Neutrals are much easier to look at, especially if your website has a message to get across, and all websites do.

You can get a little bit creative here if black, white, and gray seem a bit too boring for you. Light coloured hues like powder blue, butter yellow, and mint green can also provide the same effect of traditional neutrals.

How to Choose and Use Colors That Enhance Your Website_1

Don’t Use Colours That Promote Eye Fatigue

If you want to create some excitement about what your business has to offer, you may feel like the best way to do that is with bold and eye ­catching colours. However, you should avoid colours that cause eye fatigue like neon green, bright red, and orange.

If you do want to use a bold colour, use it very sparingly and opt for a hue that is less abrasive. For example, if you want to use green, opt for a darker hue, like this one, over a neon hue.

Do Choose a Dominant Colour

The best way to get your colour palette under control is to start by choosing one dominant colour. What colour would you like to have most associated with your business? This is an important consideration because the right colour can result in 80 percent brand recognition.

After you choose your dominant colour, you can enhance it with one or two complimentary colours. This will add interest to the appearance of your website.

Don’t Use More Than Three Colours

Although you want to enhance your dominant colour choice with a few complimentary colours, you shouldn’t go overboard. A cohesive colour story stops at three colours, any more than that and your website will look too busy.

Do Create a Strong Contrast between the Background Colour and Text

Most visitors to your website will spend more time skimming your content than actually reading it. If content isn’t easy to skim, visitors will leave your website. The contrast between the background colour and text is one way to make your site easier to read.

Black and white are the most common contrasting colours, but you can also utilise dark blue and gray. If the background is light, use a dark font. If the background is dark, use a lighter font.

Don’t Get Too Creative with Your Font Colour

Just don’t go overboard with the font colour you choose. Staying with a neutral or almost neutral colour is always best. Dark blue is easy to read on a light gray background but red and orange never make good font colours, no matter what the background colour.

Getting the colours on your website just right can be tricky. If you’d like some help creating the perfect colour story for your business, contact us today.

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3 Resources to Help Your Content­ Driven Website Flourish https://www.chillybin.com.sg/2016/08/03/3-resources-to-help-your-content%c2%ad-driven-website-flourish/ https://www.chillybin.com.sg/2016/08/03/3-resources-to-help-your-content%c2%ad-driven-website-flourish/#respond Wed, 03 Aug 2016 02:00:16 +0000 https://www.chillybin.com.sg/?p=15647 Websites are whatever you make them. They can have videos, images, and more. But no matter what kind of website you have, content is likely to be an important component of your online presence. The trouble is, content is also one of the most difficult things to get right. If you’re looking to find new... Read more

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3 Resources to Help Your Content­ Driven Website Flourish

Websites are whatever you make them. They can have videos, images, and more. But no matter what kind of website you have, content is likely to be an important component of your online presence. The trouble is, content is also one of the most difficult things to get right.

If you’re looking to find new customers, you have to encourage them to stay on your website longer, which means providing them with content that they actually want to read. If you’re ready to take your content to the next level, make sure you have these 3 resources in your back pocket.

1. 9 Formulas for Creating Web Copy That Sells

9-Formulas-for-Creating-Web-Copy-That-Sells

It doesn’t get any easier than following a simple formula, and this is the best way to get started if you’re at a complete loss as to how to create content that sells. The good and bad news is that there are multiple formulas for creating web copy. You can definitely find one that works for you, but it may take a little trial and error.

Business2Community.com has a great resource titled ‘Web Copy That Sells: 9 Can’t­ Fail Formulas’. It outlines 9 methods that marketers and writers use to create content that sells on websites, social media sites, and more. A few formulas outlined include:

  • The Four U’s Approach – Be useful, have urgency, and convey uniqueness in an ultra­ specific way
  • AIDA – Stands for attention, interest, desire, and action
  • PAS – State a problem, aggravate the problem, and then solve the problem
  • And more

2. Digital Marketer’s Ultimate List of Blog Post Ideas

one of the best ways to get your business out there and establish yourself as an expert in your niche is to maintain a current blog. This is easier said than done. You may find writing about topics is fairly easy at first, but branching out and creating diverse content to reach a wider audience can be a real challenge.

If you’re feeling stuck in a rut, there’s no better resource than DigitalMarketer.com’s Ultimate List of Blog Post Ideas. Each idea is listed under a goal you might be trying to accomplish with your blog. From creating a list post to quote posts, best of posts, and more, there are literally hundreds of blog ideas when you use the blog multiplier.

3. Check out Some Examples

There are so many ways to use content that it can feel overwhelming. From headlines to infographics and even your tab layout, learning tips on doing it all effectively is only half the story. It’s so much easier if you can actually see examples of what’s being discussed.

This helpful post from the Content Marketing Institute not only provides you with content tools and resources, it also provides you with examples of how to get to the point, how to get users to do what you want, and more.

 

You don’t have to try and come up with stellar content on your own. If you need help gettingyour point across, contact ChillyBin to learn how we can make content work for you.

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Protecting Yourself Against Negative SEO https://www.chillybin.com.sg/2016/07/27/protecting-yourself-against-negative-seo/ https://www.chillybin.com.sg/2016/07/27/protecting-yourself-against-negative-seo/#respond Wed, 27 Jul 2016 02:00:35 +0000 https://www.chillybin.com.sg/?p=15640 Search engine optimisation is not new, and chances are, you know all about it and are optimising your website and its content already. The right SEO tactics can greatly increase the number of visitors to your site thereby ultimately increasing your bottom line. Unfortunately, some people take SEO tactics to a new level. In the... Read more

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Protecting Yourself Against Negative SEO

Search engine optimisation is not new, and chances are, you know all about it and are optimising your website and its content already. The right SEO tactics can greatly increase the number of visitors to your site thereby ultimately increasing your bottom line. Unfortunately, some people take SEO tactics to a new level.

In the pursuit of more business, competitors can attack your website’s SEO, crushing your site’s revenue, and your business. This is called negative SEO and it can be debilitating. The good news is that there are some things you can do to guard against it.

What Is Negative SEO?

Negative SEO is all about what someone else can do to your website to cause it to lose its search engine ranking. Andy Greenberg in an article for Forbes says:

“Sometimes negative SEO is performed for reputation management, tweaking online content so that it floats to the top of Google or Yahoo! results, thereby pushing a critic’s negative comments to a lower ranking. But in rare cases, negative SEO involves more nefarious means, convincing Google or Yahoo!’s search algorithms to bury a competitor’s site deep within search results where its traffic practically evaporates.”

There are a few ways this is done. This includes:

  • Hacking your website to gain control of your content
  • Building hundreds, or even thousands of spammy links on your website
  • Creating exact duplicates of your content all over the internet
  • Pointing links to your website using inaccurate keywords like Viagra and online poker
  • Creating fake social profiles to ruin your reputation
  • Removing quality backlinks on your website

How to Prevent Negative SEO from Happening in the First Place

Protecting Yourself Against Negative SEO_1

If you find yourself becoming a victim of negative SEO, there are things you can do to amend the problem. Note, however, that it’s going to take weeks or even months. Not only is it easier to keep it from happening in the first place but it’s also better for your business.

First, make sure you’re receiving daily updates on the health of your website. Enable email notifications in Google webmaster tools. You can customize your alerts including signs of hacking and malware. You should also track your backlinks with a program like OpenLinkProfiler. The quicker you can identify negative SEO, the more likely you’ll be able to stop it before it causes problems for your website.

Second, protect those wonderful backlinks that you already have. When communicating with your webmaster, only use an email address from your website’s domain. That way, competitors can’t create fake Google and Yahoo! email accounts and get away with removing your backlinks. You should also keep track of your best backlinks with tags so you can tell right away if any of them are removed.

Finally, secure your website from malware and hackers by creating a 2­-step verification password. Create strong passwords, backup your files, and install antivirus software to prevent malware.

There are many other ways you can protect your site from negative SEO. To make sure your website is fully protected, enlist the help of ChillyBin. Our experts have the skills you need to make sure your website gets the care it deserves.

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Content Marketing – What It Is and Why You Need It https://www.chillybin.com.sg/2016/07/20/content-marketing-what-it-is-and-why-you-need-it/ https://www.chillybin.com.sg/2016/07/20/content-marketing-what-it-is-and-why-you-need-it/#respond Wed, 20 Jul 2016 02:00:02 +0000 https://www.chillybin.com.sg/?p=15645 The world of marketing is full of all of buzzwords and phrases and some last longer than others. Content marketing is one of those phrases that is here to stay. Maybe you’ve heard of it before and you may think you’re already doing it. According to Inc.com, over 85 percent of brands claim to use... Read more

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Content Marketing – What It Is and Why You Need It

The world of marketing is full of all of buzzwords and phrases and some last longer than others. Content marketing is one of those phrases that is here to stay.

Maybe you’ve heard of it before and you may think you’re already doing it. According to Inc.com, over 85 percent of brands claim to use content marketing as a part of their advertising strategy but less than half believe that they’re any good at it.

So, what exactly is content marketing and why is it worth your time?

The Definition of Content Marketing

The Content Marketing Institute defines content marketing as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly ­defined audience—and, ultimately, to drive profitable customer action.”

The key here is that content marketing is a form of advertising. Savvy internet users are very adept at avoiding obtrusive advertisements and sales pitches, so traditional advertising methods are going the way of the dinosaur.

Content marketing allows you to create valuable content that enhances the behavior of consumers. Essentially, you deliver information that makes your readers more intelligent, and by providing that high­ quality content, readers will reward you by buying your products and services.

Content Marketing—What It Is and Why You Need It_2

Why Do I Even Need to Use Content Marketing?

It may seem like a bit much to spend so much time on indirect advertising methods that are more difficult and complicated to create. It’s much easier to pay for advertising than it is to maintain a blog. Moreover, if you’re trying to sell something, shouldn’t you just try to sell it?

The fact is, you won’t enjoy as much success if you don’t give content marketing a try. Today’s consumers are more intelligent and savvy than ever. Even if you have a great product, heavy ­handed sales tactics can turn potential clients off to what you have to offer.

Content marketing strategies strive to provide relevant and valuable content, while all those other sales pitches seem more like spam. In addition, content marketing can position you as an expert in your niche, helping you to become an authority that other people turn to for information, which will only increase your sales.

How Do I Use Content Marketing?

Are you ready to give content marketing a try? There are many ways you can weave this advertising method into your website and beyond.

  • Write articles for a blog
  • Turn popular blog content into a press release
  • Share your content and content from others on social media
  • Create targeted email campaigns
  • Rewrite website content to tell a story

Feeling overwhelmed?

Don’t feel like you have to do everything all at once. Start small and track your progress. Once you start seeing how great content marketing can transform your business, you’ll be excited to try new strategies.

Just because you’re an expert in your field doesn’t mean you’re a great writer. If you really want to knock your content marketing strategy out of the park, contact us about creating stellar content for your business.

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Top 10 Ways to Get More Subscribers https://www.chillybin.com.sg/2016/07/13/top-10-ways-to-get-more-subscribers/ https://www.chillybin.com.sg/2016/07/13/top-10-ways-to-get-more-subscribers/#respond Wed, 13 Jul 2016 02:00:28 +0000 https://www.chillybin.com.sg/?p=15636 You have probably heard about how wonderful a blog can be for your business. Not only can it provide you with opportunities to boost your website’s SEO but it’s also a great way to find and keep dedicated and loyal customers. But chances are you’ve started a blog only to discover no one’s reading it,... Read more

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Top 10 Ways to Get More Subscribers

You have probably heard about how wonderful a blog can be for your business. Not only can it provide you with opportunities to boost your website’s SEO but it’s also a great way to find and keep dedicated and loyal customers. But chances are you’ve started a blog only to discover no one’s reading it, except maybe a few of your employees if you’re lucky.

Quality blogs are a lot of work to maintain so you definitely want to make sure it’s worth your time by getting people to read it. But exactly how do you do that?

Here are 10 of the best ways you can attract subscribers to your blog.

01. Create a Subscription Landing Page

One of the easiest ways to get people to subscribe to your blog is by using a landing page. You’ve definitely seen a landing page before. It’s simply the first page your visitors see when they visit your site. On that page, a separate window pops up and prompts the visitor to take action.

Typically this action is to subscribe to your blog for future updates. They have to make the choice to sign up or not before they can continue to the website.

02. Clearly Display an Email Opt-­In Form

Many visitors won’t sign up for blog updates when they first visit your site but they might be willing to sign up after they have explored your website. Make sure your email opt in form is clearly displayed on multiple pages so they can opt­-in at any time.

Top 10 Ways to Get More Blog Subscribers103. Offer an Incentive for Subscribing

Everyone likes free stuff! Offer a free e­book or a coupon for signing up for blog updates. You’d be amazed how simply providing a little incentive can bring in more subscribers and even returning traffic to your blog.

04.Promote Your Blog

Make sure everyone knows that your blog has been updated, even if they aren’t signed up for your email list. Write teasers about your new article on social media and brag about your blog on other areas of your website, like your ‘About Us’ page.

05. Add a Footer to Your Blog Articles

If someone reads an article and likes it, they’ll want to read more, so give them the opportunity to subscribe to your blog at the end of every article.

06. Make Sure Every Article Is Optimised

New readers can only find your content if Google finds it for them. In order for search engines to find your site, you need to make sure each article is optimised.

07. Tell People Why They Should Subscribe to Your Blog

Make sure everyone knows what’s so great about your blog. Share how many others have subscribed and exactly what readers will learn by regularly reading your new articles.

08. Comment on Other Blogs

You can source new readers by commenting thoughtfully on other blogs that provide information that is similar to the information that can be found on your blog.

09. Write Guest Posts on Other Sites

If you have professional connections and relationships with other businesses, ask if you can write a guest post for their blog. Interested readers can then be redirected to your blog.

10. Invite Others to Write Guest Posts on Your Site

It works the other way too. If there’s a website, blog, or company you admire, see if they would be willing to write an article for your site. A post like this will get new people to visit your blog.

While these don’t cover every single way you can get more blog subscribers, these are 10 of the best and most commonly used methods that bloggers use to attract more subscribers to their blogs. Interested in more ways to get people interested in visiting your blog? Feel free to reach out to us to learn more ways you can get more subscribers today.

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Link Decay: What is it? and How to Deal With It https://www.chillybin.com.sg/2016/07/06/link-decay-what-is-it-and-how-to-deal-with-it/ https://www.chillybin.com.sg/2016/07/06/link-decay-what-is-it-and-how-to-deal-with-it/#respond Wed, 06 Jul 2016 02:00:55 +0000 https://www.chillybin.com.sg/?p=15627 If you’re like many people, the title of this article may sound very scary to you especially if you’re a website owner. Don’t worry, link decay may sound scary but it happens to everyone and has been happening since the internet has been around. In this blog post, we’re going to tell you all about... Read more

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Link Decay: What is it? and How to Deal With It

If you’re like many people, the title of this article may sound very scary to you especially if you’re a website owner. Don’t worry, link decay may sound scary but it happens to everyone and has been happening since the internet has been around. In this blog post, we’re going to tell you all about link decay and what you can do to deal with it.

SchemesUnderstanding Backlinks

In order to really understand what link decay is, you’re going to need to know a little something about backlinks. When it comes to SEO and ranking well on Google and other search engines, backlinks are going to be your best friend. Backlinks are pretty self-explanatory. They are basically links from someone else’s website “back” to an article or page of your website.

If the source of a backlink is from an authority website or website that is very popular, there is a really good chance your website is going to get boosted in the Search Engine Results Pages (SERPs). Google and other major search engines factor in backlinks as a major ranking factor among other things.

The backlink quality is determined by the source of the backlink itself. Getting backlinks from websites that barely rank themselves does nothing for your ranking in the SERPs compared to backlinks from high ranking websites.

What is Link Decay and Can it be Avoided?

So what do backlinks and all this have to do with link decay you ask, and what the heck is link decay anyway? Link decay is a term to describe what happens when backlinks that you’ve gotten over time slowly begin to disappear. As time passes, links go missing, get broken, become “no-follow et cetera.

Unfortunately, every website on the internet is susceptible to link decay. If you’re building backlinks, eventually you will lose some of those links. The reason for this is because as you get more backlinks to your website from various sources, those sources aren’t always guaranteed to stick around. Some websites may close down or some may just purge some of their older content or rewrite content to freshen it up. With that being the case, links that may have been on those sites are typically removed.

There is also the case of your links simply being broken. Perhaps that is due to a change of URLs and website restructuring on your part or something happening on their end. Regardless, there are many different ways and reasons that links you use to have may not work or even exist anymore.

How to Deal With Link Decay

Link decay is pretty much impossible to stop, however there are some measures you can take to make sure your links live on as long as possible.

  • Research Your Backlinks – You can use tools like Moz Open Site Explorer to research the source of your backlinks and see how things are going with them.
  • Inspect Your Own Website – Sometimes the problem lies within. Make sure to check the links on your website to make sure they are not broken and that they work properly. You’d be surprised how many websites have missing or broken links and don’t know about it.
  • Seek Backlinks From Authority Websites – Don’t just build backlinks for the sake of building backlinks. You want to make sure the websites linking back to you are quality sites. Authority websites tend to stick around, so getting links from authority sites means your links will likely stick around as well. If Google notices that the majority of backlinks you get are from “bad” websites or sites that aren’t ranking at all, that can actually pull down your ranking in the SERPs.

Overall, the best way to deal with link decay is to keep building more “quality” links and creating content that’s great and people find useful. Do you have any suggestions concerning how to deal with link decay? Feel free to share them with us in the comments below!

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5 Tips for Writing Effective Emails https://www.chillybin.com.sg/2016/06/29/tips-for-writing-effective-emails/ https://www.chillybin.com.sg/2016/06/29/tips-for-writing-effective-emails/#respond Wed, 29 Jun 2016 02:00:11 +0000 https://www.chillybin.com.sg/?p=15612 Whether you’re looking to start a business, already running one, or just freelancing for clients, you’re eventually going to have to communicate with someone over email. Using email is a great way to quickly communicate with people all around the world, and has really revolutionised communications. For many people, it’s a common activity and is... Read more

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5 Tips for Writing Effective Emails

Whether you’re looking to start a business, already running one, or just freelancing for clients, you’re eventually going to have to communicate with someone over email. Using email is a great way to quickly communicate with people all around the world, and has really revolutionised communications. For many people, it’s a common activity and is used frequently in their day to day life.

In the business world emails are an essential way of communicating with clients, investors, and colleagues. Unlike personal emails to friends, there are some common courtesies and etiquette that should adhere to if you want to come off as professional. In this blog post, we’re going to share with you 5 tips that you can use to start writing effective emails today.

Get to the Point

When writing an email to someone, you’re usually writing the email for a reason. You want something from the person, whether that’s information, to connect with them, set up a meeting, or whatever the case may be. When writing the email, it’s a good idea to get to the point. You don’t have to give long introductions and background stories to them.

They will appreciate you just telling them what you need from them. If they are interested, you can likely share more in person, over the phone, or a follow up email. Many people have a knack of sharing their life story or going so in depth with things on the first email that it can be quite overwhelming and confusing for the recipient.

Leave a Call to Action

In addition to getting to the point in your emails, it also helps to leave a call to action for the person you’re emailing. One very common mistake people make when writing emails is leaving their recipient not knowing what to do afterwards. It’s basically leaving them thinking something along the lines of “Ok, thanks for sharing that…what do you want from me?”

If no action is required on their part, you can easily let them know that by ending with something like “no reply necessary” or something along those lines. It’s also a good idea to leave links and information that they can easily click or navigate to get more information concerning yourself and/or the subject of the email.

Cut the Slang and Typos

Sometimes I wonder if I even need to list this as one of the tips, but then when I check my inbox, I’m reminded that people actually still do this quite often. Using slang and having typos in personal emails to friends may be alright, but when it comes to talking with clients and dealing with business associates, I’m afraid it just doesn’t cut it.

Slang is one thing, but guys, there isn’t really much excuse nowadays for having typos in your emails. Pretty much every word processor and email client has a spell checker built in. Make sure you take the time to reread your email before pressing send.

Format the Email

There are a lot of things that annoy me in life. A few of them being things like newly opened bags of chips that are only half full, or people who leave shopping carts in the middle of parking spaces. There is also tangled Ethernet cords and wet door knobs. While those things may only annoy me for the post part, one thing that most people can agree is annoying, is having to sort through walls of text in an email. I seriously know of no one that likes getting emails like this.

When writing emails to people, make sure your email is well formatted. No one likes having to read through large blocks of text. Along with articles and blog posts, emails should be formatted in a way that allows the recipient to scan or skim the email. This can be done using bullet points, ordered lists, or simply highlighting and bolding text for emphasis.

Don’t Forget to KISS

Before you get confused and weirded out by the heading for this tip, let me just assure you that KISS doesn’t mean what you think it does in this context. In this case, KISS is used as an acronym that stands for Keep It Simple Stupid. This is used often on the internet and is basically a way of saying to keep the length of something short and to the point.

When it comes to emails, you don’t want to make them long and tiring to read. A person’s time is precious to them, taking the time out to read your 4 page long email probably isn’t going to go over too well. This isn’t saying you shouldn’t say what you need in the email, just make sure to keep them as concise as possible. It’s a common courtesy.

Well there you have it, these are 5 of the top tips that you can use today to write better emails that are effective and leave you coming off as a professional. First impressions mean a lot in this world, so making sure yours is a good one will do you a lot of good in the long run. What are some of your tips for writing effective emails? Share them with us in the comments below!

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3 Ways to Keep Your Clients Happy https://www.chillybin.com.sg/2016/06/22/3-ways-to-keep-your-clients-happy/ https://www.chillybin.com.sg/2016/06/22/3-ways-to-keep-your-clients-happy/#respond Wed, 22 Jun 2016 02:00:52 +0000 https://www.chillybin.com.sg/?p=15621 In the world of web design and development, it’s safe to say that dealing with clients isn’t the most fun part of it all. On top of actually building websites and managing your team to get the job done, you also have to manage the client and make sure they are happy. While all clients... Read more

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3 Ways to Keep Your Clients Happy

In the world of web design and development, it’s safe to say that dealing with clients isn’t the most fun part of it all. On top of actually building websites and managing your team to get the job done, you also have to manage the client and make sure they are happy.

While all clients are different, there are a few steps you can take to make sure your clients go home happy and come back wanting more. In this post we’re going to share you with 3 things you can do to keep your client’s happy.

1. Don’t Over-Promise

As they say, it’s always better to under-promise and over-deliver, rather than over-promise and under-deliver. When it comes to deadlines, one of the biggest mistakes made by both freelancers and full blown web agencies is getting so caught up in landing a client that they agree to everything and promise to have a project done ASAP.

What’s happening here is that you’re basically setting your client’s expectations higher than it should be. If it turns out that you can’t deliver at the agreed upon time, it’s going to make you look bad to the client and likely leave them not wanting to hire you again.

The better approach to situations like this is to figure out a realistic timeframe of when you think you will be able to deliver then add a few days or an extra week on to that in order to give yourself some buffer if you do end up needing the extra time. This not only gives you some extra time if you need it, but if you’re able to deliver earlier than agreed upon, it’s going to stand out to your client and make you look good.

2. Notify Them About Everything

As a freelancer and a boss, I can honestly say that being out of the loop on both ends really sucks. As a freelancer, you really need feedback and communication with your clients to make sure they are happy with the work that’s being done. Likewise as a client, you’re investing good money to get your product or idea developed. You deserve to get kept in the loop on how things are progressing and moving along.

When working on projects for clients, it’s important that you notify them frequently about how the project is moving along. You don’t have to update and call your client every 5 minutes, but reaching out to them every couple of days or so is a good idea. It keeps them up to date on things, but also allows you to get feedback so you can know if things need to be changed or done differently. It’s well worth it to both parties to make sure you’re all on the same page.

3. Be Transparent and Clear with Them

Believe it or not, one of the most dangerous things in the world are assumptions. When we make assumptions pertaining to important things, we open ourselves up to a lot of headache and stress. This couldn’t be truer when it comes to working with clients. Regardless of your profession, it’s a good practice to never make assumptions about something. Especially when it comes down to how someone’s hard earned money is spent.

When working with clients always make sure that you are very transparent and clear with them about what services you’re going to provide and what you’ll be doing for them. If you have a question, don’t be afraid to ask it. It’s better to get it out of the way in the beginning than risk totally doing something wrong and having to spend extra time and money fixing your mistakes.

Whether you run your own web design agency or do freelance work for a living, these three tips will help put you on your way to building long lasting and great relationships between you and your clients. Do you run your own business or freelance? Share them with us in the comments below!

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