Content Marketing

Content Marketing

Whether you’re looking to craft a strategy that drives business or you need a content marketing plan that engages with your target audience, we have the tools and experience to craft a content strategy that takes your business to the next level.

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Build brand awareness

Successful brands are built by producing content that drives your brand story and addresses the needs of your target audience. Building brand awareness can be a challenge if you don’t have the know-how and our expert content team can create the awareness you crave using tried and tested techniques.

Customer engagement

Whether you want to engage with your customers and prospects online or via social mediums, you need red hot content that resonates with your audience for all the right reasons. Through quality content, we can take your business to the next level using techniques such as website content, sales emails and innovative digital marketing tools.

Lead generation

The idea behind content marketing is to develop trust with your target audience through a range of social channels and your website so that you convert leads into happy customers. We understand how to build long lasting and successful relationships ensuring that your business and product is top of mind when your customer is working through the buying process.

Our content marketing solutions incorporate the following areas:

  • Strategic messaging framework
  • Buyer Personas
  • Content audit and review
  • Content calendar for social channels and blogs
  • Streamline workflow and planning
  • Distribution & promotion across all channels.
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Content creation

To create an effective content marketing program, we focus on building awareness, engaging customers and generating leads. At ChillyBin, we help your business develop unique, SEO-rich content for your website, blog, email and social media channels to ensure your business thrives.

B2B Marketing Solutions

We leverage influencer relationships to help promote your content within their social media networks. Using the power of influencer marketing, your business will be referenced on an influencer’s media channels which has the flow on effect of strengthening your organic search engine keyword rankings.

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Paid search, ads & remarketing

Via some expertly placed ads, we can expand the reach of your content with paid search (PPC) advertising on Google Adwords. Whether you need LinkedIn and Facebook sponsored ads for your blog posts or remarketing on social media and Google, we’ve got you covered.

How to analyse your content performance

By establishing key metrics and KPIs, we can develop appropriate and meaningful analytical data that helps to ensure your content is working for your business.

By analysing marketing metrics such as traffic to your website, social shares, likes and comments, leads from forms, CTA click-throughs, average time spent on pages and download info we can get a clear view of how visitors are using your website.

To ensure you have all the data you need at your fingertips, we also collate the metrics in a handy monthly report so you can view what is working and what isn’t so we can make the tweaks and changes necessary for your content performance to thrive online.

here is a list of what it takes to move your business online


Let’s have a chat!

We work with clients to create a clear path to drive business growth. To get a better understanding of whether we’re a good fit, we offer a 30-minute obligation-free consultation. Jot down your project details below, and we’ll be in touch.