I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Do you remember the days when every man and his dog were setting up their own blog? We’re sure you’ve heard about blogging sites like Blogger, Tumblr and yes of course, WordPress. Serious businesses would always tend to shy away from these because services of their perceived lack of credibility & understanding as well as up-selling from agencies. But you have to admit that the user interfaces were “idiot proof”; one where the least savvy of individuals could still find their way around, and that’s why WordPress going from strength to strength in 2013.
In the Singapore web development sphere, we often refer to a website’s backend infrastructure as a Content Management System (CMS). As a web designer in Singapore, we constantly advise our clients, notably small-medium enterprise start-ups that investing heavily in creating a CMS from scratch is just cost prohibitive, unless your project specifically requires it. What if we told you there is a ready-made CMS that is both customisable and offers you the integration benefits of social media to help you ride the Internet marketing Singapore wave?
We give you 5 reasons why as a new business, building your website on the WordPress CMS platform makes perfect sense.
Know that WordPress is an open source project, which means that we are free to use it to construct any website in Singapore without paying a license fee. Of course, if you are looking to customise your website further with fancy pre-written plugins and themes, you may purchase them, at a fraction of what it’d cost you to construct a CMS from scratch.
So you’re a new business in the market but have plans to expand your product or service line in the coming years. The question you ask yourself is whether your current website is scalable in the future. With WordPress, it is. You are free to add new pages and even introduce new categories without the aid of a web development company, the website is your own.
Fits Any Mobile Platform
We live in an era where tablets and smartphones rule the mobile arena. The last thing you’d want to happen is to have your website go haywire when someone opens it on their iPhone. WordPress automatically recognises the device being used to view the website and configures the content appropriately.
Information Protection & Security
Knowledge is power and as a business with high stakes, we understand that you need to protect your information from being hacked into and misused. WordPress allows you to upload your content (e.g. images) from a secret admin area instead of through a traditional FTP. This way, you put yourself at less risk of deleting important files or uploading content to the wrong directories. WordPress are constantly releasing new updates and security patches for any bugs found so you can assured you will be up-to-date with the latest in website security.
WordPress doesn’t host your website per se but it gives you the flexibility to host it anywhere externally. For example, web hosts such as DreamHost, or MediaTemple. If you’re newly starting out without the need for massive storage space, purchase a shared server first to save your business some cost. You can still shift to a stronger dedicated or virtual private server hosting in time to come when the need arises, and we can look after all of these aspects for you.
Want to know more?
Keen to find out more about WordPress as a web development tool? Feel free to contact us.