You’re probably very passionate about the core of your business. After all, no one opens up a bakery without at least loving baked goods! However, there’s a lot more to running a business than just feeling passionate about the product or service you have to offer.
If you aren’t careful, you could quickly find yourself spending all of your time dealing with the less exciting aspects of your business like marketing. Fortunately, many of these tasks can easily be outsourced so you can get back to doing whatever it is you do best. Here are a few to get you started:
Designing Your Website
Let’s start with the easiest one first—your website. You could spend hours trying to figure out how to create the perfect website only to discover that you can’t figure out exactly how it works anyway. Even if you do figure it out, your website will need regular updates. Instead of spending a good chunk of your time setting up the perfect website, let someone else do it for you.
By hiring the right professional, you can find someone to install and manage the various themes and plugins for your website to help create the perfect look that’s right for you. In addition, very savvy website developers can even help you to create custom functionality that will make your website stand out from the rest.
Writing Your Blog Posts
Just because you’re an expert in one area doesn’t mean you’re a great writer. With 81 percent of online consumers trusting the content they read on blogs, it’s easy to see why it’s such an important aspect of your website.
Of course, you can outsource the writing of your content but having a regular blogger in your staff can help you in many more ways. They can schedule posts, respond to comments, update old blog posts, find images, and more.
Blogging only plays a small part of content marketing. Content touches on every single aspect of your business so having someone to help you with its creation is a good idea especially if writing doesn’t come easily to you.
A professional content marketer can help you write website content and product descriptions. He or she can also ensure all content is mobile-friendly. What’s more, they even convert files and create backlinks to enhance your website.
Social Media Updates
Not everyone enjoys social media but if you want to connect with customers, it’s a must. Instead of spending all of your time on Facebook and Twitter, hire someone else to do it for you.
A social media marketer can share blog content, upload videos to YouTube, ensure your profiles are up-to-date, and they can also communicate with your followers. They can even send thank you’s and birthday greetings!
You neither want to slave away on Facebook publishing status updates nor do you want to spend hours on sending out emails. It’s a great idea to have someone else handle your email marketing efforts. An email marketer can create lists, newsletters, keep track of statistics, and respond to all incoming emails.
There are other aspects of marketing you can outsource, and we can help you with every one of them! Contact ChillyBin today to learn more!