Building a quality website is a great first step if you want to appear credible to potential clients. If someone can’t find you quickly and easily online, you’ve already lost that person as a customer no matter what amazing things you have to offer. But just having a website isn’t enough.
If you really want to increase conversions and encourage visitors to make that first purchase, you have to appear credible. Here are 5 easy tips on how to do just that.
1. Design Your Website with Speed in Mind
There are a lot of things to consider when designing a website. You have to choose the right colours, layout, keyword phrases, and you have to consider the tabs you create very carefully. You also have to consider speed.
You can’t do anything about the visitor’s internet connection, but you can ensure a smoother experience by choosing a good web host and designing your website simply. An amazing 51 percent of shoppers will abandon a purchase due to slow site speed. Don’t be part of that statistic.
2. Enable SSL on your Website
An alarming number of websites do not have SSL certificates. These certificates appear as a “https” and a padlock in the address bar of your browser. By using SSL certificates, you can literally boost conversion rates by as much as 87 percent with a simple certificate.
For a deeper study and more information concerning SSL certificates and how to obtain them, you can check out this article from arstechnica.
3. Be smart About User Reviews and Testimonials
Everyone wants to make informed purchasing decisions, and there’s no better way to do that than by placing reviews and testimonials on your website. Customer testimonials are one of the reasons why Amazon has enjoyed so much success.
Include the ability to leave reviews and sprinkle positive customer testimonials throughout your website. And don’t worry about getting too many negative reviews. They actually make your site more credible, as long as there aren’t too many. Respond to those negative reviews in a respectful, helpful way and you can make them work for you.
4. Introduce Your Staff
Shoppers like to know that they’re purchasing something from real people. Introduce your staff on the website to make your products and services more personable.
Displaying a picture on your website of your employees and writing a short blurb about what they contribute to the team also helps. By putting a literal face to your company, you’re encouraging new customers to give you a try.
5. Make it Easy to Contact You
Did you know up to 60 percent of local business websites don’t include a contact number? Without this vital information, businesses seem unprofessional and unreliable. Instead, make it easy for customers to contact you. List your phone number, email address, and physical address, if you have one, in multiple places on your website. Social media buttons and a custom contact form can make it easier for people to contact you as well.
If you’re feeling overwhelmed don’t worry, we can help. Here at ChillyBin, our team of experts can make your website faster and increase the credibility of your website one step at a time. Simply contact us to learn more.
I hope you enjoyed reading this blog post. If you want my team to just do your marketing for you, click here.