Websites are whatever you make them. They can have videos, images, and more. But no matter what kind of website you have, content is likely to be an important component of your online presence. The trouble is, content is also one of the most difficult things to get right.
If you’re looking to find new customers, you have to encourage them to stay on your website longer, which means providing them with content that they actually want to read. If you’re ready to take your content to the next level, make sure you have these 3 resources in your back pocket.
1. 9 Formulas for Creating Web Copy That Sells
It doesn’t get any easier than following a simple formula, and this is the best way to get started if you’re at a complete loss as to how to create content that sells. The good and bad news is that there are multiple formulas for creating web copy. You can definitely find one that works for you, but it may take a little trial and error.
Business2Community.com has a great resource titled ‘Web Copy That Sells: 9 Can’t Fail Formulas’. It outlines 9 methods that marketers and writers use to create content that sells on websites, social media sites, and more. A few formulas outlined include:
- The Four U’s Approach – Be useful, have urgency, and convey uniqueness in an ultra specific way
- AIDA – Stands for attention, interest, desire, and action
- PAS – State a problem, aggravate the problem, and then solve the problem
- And more
2. Digital Marketer’s Ultimate List of Blog Post Ideas
one of the best ways to get your business out there and establish yourself as an expert in your niche is to maintain a current blog. This is easier said than done. You may find writing about topics is fairly easy at first, but branching out and creating diverse content to reach a wider audience can be a real challenge.
If you’re feeling stuck in a rut, there’s no better resource than DigitalMarketer.com’s Ultimate List of Blog Post Ideas. Each idea is listed under a goal you might be trying to accomplish with your blog. From creating a list post to quote posts, best of posts, and more, there are literally hundreds of blog ideas when you use the blog multiplier.
3. Check out Some Examples
There are so many ways to use content that it can feel overwhelming. From headlines to infographics and even your tab layout, learning tips on doing it all effectively is only half the story. It’s so much easier if you can actually see examples of what’s being discussed.
This helpful post from the Content Marketing Institute not only provides you with content tools and resources, it also provides you with examples of how to get to the point, how to get users to do what you want, and more.
You don’t have to try and come up with stellar content on your own. If you need help getting your point across, contact ChillyBin to learn how we can make content work for you.