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The holidays are some of the most fun yet busiest times of the year. From cooking up tons of delicious goodies and flying out to meetup with friends and family, to camping overnight for Boxing Day sales, there is certainly a lot to do around this magical time of the year.
However the holiday rush doesn’t stop there. When it comes to running your business, there are a lot of things you can do to to make the most out of this special time of year. We’re going to share with you ten great marketing tips you can use for your business this holiday season.
Back In Stock Messages
There is nothing more annoying and disappointing than getting ready to buy something online only to find out that your item is out of stock. In today’s fast paced world, most things work on a first come first serve mentality.
One of the best things you can do for your customers is to let them know when their items are back in stock. A lot of the time, when people find that the item the want is out of stock, they either go to a competitor website, or sometimes forget about getting it.
By letting them know that their item is available for purchase, not only are you able to help them about, but you’re able to still make sales for your business. It’s a really simple thing to implement that can bring your business extra sales and revenue down the line.
Welcoming New Subscribers
How many websites have you signed up for in the past that after you’ve confirmed your email address, then that’s all that happens. It’s the same mundane process that we’ve gotten use to that the majority of websites use. It’s actually quite refreshing when websites take the time ot setup a personal greeting for their subscribers. It adds sort of a personal touch that’s lacking in today’s online world.
Having a personalised welcome message sent to new subscribers may just be the one thing that your competitors lack that makes visitors choose you instead. This feature is sometimes utilised on forums when new users sign up. When it comes to your business, this is a very simple yet effect method for engaging new subscribers.
Automatically Delivering Blog Updates
To be honest, I do a ton of reading. I follow so many different blogs that it’s hard to keep track of a lot of the time. With my busy schedule I sometimes forget to check certain blogs. In fact, even when I have the time, it just may be that I forgot to check them.
If you have a blog that isn’t updated daily, this can be a really powerful and simple way to get readers coming back to your blog. Even if most people don’t check blogs everyday, it’s a pretty good bet that they do check their emails. By sending email notifications of new blog post to your subscribers, you’re basically saying “Hey, I just posted something new that you should check out”. It’s a friendly reminder for them to come back and read your blog.
Reward Your Best Customers
When it comes to engaging users, one of the best methods of generating sales is by rewarding your best customers. What do we mean by this? What it means is that people feel good when they get recognition. Customers that spend thousands of dollars every year compared to those that only buy every once in awhile are much more valuable to your business.
By rewarding your best customers and giving them the recognition they deserve, they are more likely and happier to spend money with you. However it doesn’t stop there, by giving them recognition, this lets your entire community know that they will get recognition and perks too when they spend money with you. This is a great way to boost sales and revenue, especially around the holidays.
Auto Post to Social Media
These days, everyone and their grandmother is using social media. It’s a great way to connect with and stay in touch with friends and family. This aspect of social media can be used for business as well. Just think about it for a moment. Social media websites connect people. It helps them share things with other people from all around the world. If you can get them talking about your business and the different products and services you offer, there is an unlimited potential for sales and profits.
Whenever you have a new blog post or just something new you want to share with your customers and subscribers, put it on social media as well. You’d be surprised how much it can boost your bottom line. There are also great tools and services you can use like Buffer and Hootsuite that will automatically post links to your new blog post to social media as soon as they are published. There’s no excuse not to get started today!
Make Use of Popup Forms
I know what you’re thinking… popups are pure spam and super annoying. Back in the day, websites would abuse popups to the point where the page literally looked like it was coming alive and was going to grow legs and walk off your screen. I’m sort of exaggerating with that, but unfortunately, not all that much.
However we’re not talking about spamming your customers with annoying and intrusive popups. We’re talking about making use of simple and non obtrusive popup forms to grow your mailing list. Encouraging users to join your mailing list is a powerful weapon in your marketing arsenal. Having a mailing list allows you to keep your customers and readers up to date on things as well as alert them to new promotions and blog posts as they happen. Popup forms are a great method to quickly grow your mailing list.
Using Photos and Gifs in Emails
Let’s be honest here, most emails just look plain and boring. They have for a long time actually. Most emails are composed of black text with blue links for users to click on. While the functionality needed is certainly there for an email, it’s pretty unexciting to look at.
Like the old saying goes, a picture is worth 1,000 words. The same goes for email marketing. Dull and unexciting emails usually end up in the trash. There isn’t anything to really grab the attention of the readers. Instead, work on using and implementing pictures and animated gifs in your emails. Bright and exciting pictures automatically grab one’s attention, making them more likely go click on whatever you’re wanting them to see. You’d be amazing how well this works when put into practice.
Send Product Recommendations
If you’re really looking to boost profits and engage your customers, there is nothing better than offering product recommendations to your customers. Let’s break down the concept for a moment. There’s a pretty good chance that if someone is interested in buying a gaming computer, they will probably want a gaming mouse and keyboard to go along with it.
Now while this is just a random example used to illustrate the concept, I think you get the point that I’m trying to make. By sending product recommendations to customers based upon their past purchases, you can easily generate a ton of new sales without doing much work. Major stores like Amazon do this all the time. Don’t underestimate the power of product recommendations.
Check Your Links
I’m just going to say it, there is nothing worse than having a website with broken links. Just imagine having an affliate website with links that don’t work. That is a lot of money not going in your pockets that you’re missing out on.
As with any website, broken links just look really bad. Not only that, but broken links on a website can also negatively affect their rankings in the search engines. There are tons of tools that you can use to make sure your site links are working properly and direct where they need to go. If you’re using WordPress, just search the plugins directory to choose from the hundreds of different options. There’s no excuse for broken links, so get to checking for them ASAP.
Start a Blog
In today’s tech savvy world, everyone and their dog has a blog. While I’m teasing about the dog having a blog part, I really don’t think it would surprise me much if they did. Anyways, starting a blog for your business is a pretty great way to grow your audience. Not only do you get more traffic from Google, but it lets your readers stay up to date with what’s going on.
It’s so easy to start a blog that there is no excuse not to have one. It only takes about 5 minutes to get WordPress up and running for the average joe. When it comes to businesses, having a blog is a great way to keep your customers and readers up to date and engaged on your website. It’s also a really easy way to send them hot promotions and deals they can take advantage of. So what are you waiting for start one today.
Well there you have it guys. These are ten great marketing tips that you can use this holiday season to maximize your sales and make the most from the holiday rush. Let us know in the comments if you have any great marketing tips or if we left anything out.