Customer loyalty can never be mis-underestimated but it often is. It is a proven fact that it is much cheaper to re-market to your current customers and costs less in time and money to resell to them than to find new customers. Why do you think the multinationals bend over backwards with discounts when you [...]

I’ve been using macs for quite a while now and one thing I love about the operating system is the wealth of well designed and useful software which is available. Windows has a large breadth of software available but since switching over in 2003 I’ve not had to go back to windows unless I am [...]