Armand De Brignac

An advertisement for Armand De Brignac Champagne for Singapore’s Playboy VIP Magazine. The ad was featured on the back cover of the April, May and June 09 issues. The brief was to utilise the unique imagery of the Armand De Brignac Champagne and subtly state that it was available through Rubicon Reserve Wines

Bold, gold and old: three defining characteristics of the Champagne of champions, Armand De Brignac. Presented in a lacquer box encasing an opaque gold bottle with pewter inlays, Armand not only has style in spades but is celebrated by celebrities, coveted by the aspirants and cherished by the great drinkers of bubbly in Rheims. Born of the excellent quality grapes harvested by the House of Cattier vineyard, this exceptional non-vintage pedigree was first produced in 1763 before the marque “Armand De Brignac” was created in the 1950s. It led a quietly niche, select distribution mainly in Europe before a sudden pop–culture explosion in 2006 revitalised the brand name.